Let's talk about what just happened in the reggae world, because the 2025 Grammy nominations are anything but business as usual. In a move that's got everyone talking, the Recording Academy has completely switched up their game plan this year, ditching the traditional shortlist and going straight for a final five from a pool of 75 contenders. Bold move? Absolutely. Controversial? You bet.

The Final Five: A Mix That's Raising Eyebrows

First off, let's break down who made the cut:

- Shenseea (first-time nominee)

- Vybz Kartel with "Party With Me" (yes, you read that right)

- The "Bob Marley: One Love" soundtrack (technically a first-timer, wrap your head around that)

- Collie Buddz (back for round two)

- The Wailers with "Evolution" (their second shot at the prize)

Why This Year Hits Different

Here's what's got the industry buzzing: three first-time nominees in a single year. That's not just a statistic – it's a statement. But let's dive deeper into why this particular lineup is causing such a stir.

The Shenseea Factor

If you've been following the evolution of reggae, Shenseea's nomination shouldn't surprise you. She's been breaking down doors and redefining what reggae and dancehall can be in the 2020s. Her nomination isn't just about her music – it's about representation in a male-dominated genre. Finally, right?

The Kartel Comeback

Now, this is where it gets interesting. Vybz Kartel's nomination for "Party With Me" comes fresh off the heels of his decade-long court saga. Whether you're team Kartel or not, you can't deny the impact. It's his first Grammy nod, and the timing couldn't be more politically charged.

The Marley Paradox

Here's something that'll make you do a double-take – Bob Marley, the king of reggae himself, technically just got his first Grammy nomination. Yes, you read that correctly. It's for the "One Love" film soundtrack, and while it feels almost absurd to call it a "first nomination" for Marley, technically, that's exactly what it is. The irony isn't lost on anyone.

What About the Shortlist Drama?

Let's address the elephant in the room – the missing shortlist. Traditionally, getting shortlisted for a Grammy was like receiving a golden ticket in the reggae industry. It meant recognition, respect, and often, better booking fees. By scrapping it, the Academy has essentially eliminated a crucial stepping stone for up-and-coming artists.

Notable artists like Masicka ("Generation of Kings"), Bugle ("Apex"), and Jah Lil ("When A Man Crys") might be feeling this change the most. These albums were hot favorites among Jamaican industry insiders, but here's the kicker – most of these insiders aren't RIAA members. And therein lies a bigger conversation about representation and voice in the industry.

The Big Picture

Here's what we need to talk about: the Grammy awards aren't popularity contests. They're peer reviews. The final five represent the voice of RIAA members, not necessarily the voice of reggae fans or even industry insiders who aren't part of the voting process. It's a system that's been criticized for years, and this year's nominations have only intensified that conversation.

What This Means for Reggae's Future

The 2025 nominations aren't just a list – they're a mirror reflecting the current state of reggae music. We're seeing:

- Traditional boundaries being pushed

- New voices challenging the old guard

- The complex relationship between commercial success and cultural authenticity

- The ongoing evolution of what "reggae" means in the modern era

Looking Ahead

The winner will be announced on February 2nd, 2025, but regardless of who takes home the golden gramophone, this year's nominations have already made history. They've sparked crucial conversations about representation, recognition, and the future direction of reggae music.

What do you think about this year's nominations? Are they a step in the right direction, or is the Grammy committee missing the mark? Drop your thoughts in the comments below – this is a conversation worth having.

*Stay tuned for our in-depth profiles of each nominee in the coming weeks, and don't forget to subscribe to our newsletter for updates and exclusive content about the 2025 Grammy Awards.*

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The Rise of UnityXM: How a Small Jamaican Radio Station is Rewriting the Rules of Broadcasting

There's something remarkable happening in the world of radio broadcasting, and it's coming straight out of Jamaica. UnityXM, a plucky startup with just five team members, has managed to do what many traditional broadcasters only dream of – they've gone global while keeping their local soul intact.

Since launching in June 2024, UnityXM has attracted 75,000 monthly listeners, a number that might not sound earth-shattering until you consider the context. In Jamaica's competitive radio market, they've already carved out a respectable 1.55% of the total listening audience. But what's truly fascinating is how they've done it.

The station's Managing Director, Lloyd Laing, doesn't call their listeners "listeners" at all – he calls them "Tastemakers." It's more than just clever branding; it represents a fundamental shift in how radio can work in our increasingly connected world. Their "They Pick, We Play" approach turns traditional radio programming on its head, giving their audience real power in shaping the station's sound.

What's particularly intriguing about UnityXM's success is how they've managed to stay lean while thinking big. In an industry often bogged down by heavy operational costs and bloated staff numbers, they've embraced technology to run a 24/7 operation spanning Jamaica, New York, London, and even Estonia. It's a reminder that in today's digital age, you don't need a massive infrastructure to make a massive impact.

But perhaps the most compelling aspect of UnityXM's story is how they've managed to export Jamaican culture while simultaneously enriching it. With nearly half their audience tuning in from places like the UK, Australia, Western Europe, and Southern Asia, they're creating a dynamic cultural exchange. They're not just broadcasting music; they're building bridges between the Afro-diaspora and listeners worldwide.

The station's growth hasn't gone unnoticed by the industry. They're now rubbing shoulders with Jamaica's top 20 traditional stations, and their reach extends to some rather unexpected places – from RVs and motorhomes to boats and private jets. It's an impressive feat for a station that's barely six months old.

As they prepare to launch new shows, including their first female DJ from Western Europe and a Sunday morning show from NYC, it's clear that UnityXM isn't content to rest on its laurels. They're proving that with the right mix of technology, talent, and vision, you can create something truly special in broadcasting.

To borrow Laing's words, "We Likkle, But We Tallawah" – we may be small, but we are strong. It's a quintessentially Jamaican expression that perfectly captures what UnityXM represents: the power of thinking differently, staying agile, and letting your audience help write your story.

In a world where traditional radio often feels stuck in the past, UnityXM is showing us what the future might sound like. And from where I'm sitting, it sounds pretty good.

The first half of this year has underscored a turbulent period for the traditional media landscape, as digital transformation sweeps across the industry. This seismic shift has not only altered business processes but also significantly impacted outcomes, affecting the bottom line for both businesses and employees.

No sector in the Caribbean is grappling with these changes more intensely than traditional media. In the CARICOM region, radio is on shaky ground as music streaming, podcasting, and interactive radio emerge as formidable competitors.

Advertisers are increasingly spreading their budgets across these new platforms, drawn by their ability to reach a wider, more engaged audience in a market that is already saturated.

Print media has taken the hardest hit, with many publications operating at a loss. Daily newspapers, once the cornerstone of Caribbean readership, are now struggling to stay afloat.

Despite its challenges, the sector is still showing slow but steady growth in TV and film. This medium has become increasingly popular in our screen-driven world. 

However, while the music industry suffers from poor-quality content despite having a robust distribution system, the film industry faces the opposite problem: high-quality content but poor distribution.

The root of these issues lies in the linear approach of Caribbean media stakeholders, compounded by a generational transition that complicates both processes and outcomes. 

As media becomes decentralized and the cost of content delivery continues to fall, the industry is ripe for disruption.

This digital transformation offers a golden opportunity for new stakeholders to carve out a niche. 

With algorithmic learning driving the shift towards personalized, AI-driven content delivery platforms, the future lies in content curation rather than aggregation. 

It's about building niche networks, not just data hubs, and focusing on decentralized content delivery.

As traditional media in the CARICOM region struggles to maintain its footing, small startups that understand the digital landscape could become the catalysts for change. 

The question is: are they bold enough to seize this opportunity and lead Caribbean media into the future?

In the ever-evolving landscape of the music industry, artists and creators find themselves grappling with the nuances of streaming platforms, seeking to understand the algorithms that govern their livelihoods.

Spotify, one of the leading players in the streaming game, recently introduced a new payout threshold that has left many artists curious and eager for insights. 

This article aims to shed light on Spotify's elusive payout formula, exploring its connection to a minimum unique listener requirement.

Additionally, we'll delve into a startling statistic from 2023 that highlights the struggles faced by the majority of tracked ISRC codes.

Spotify's new payout threshold has become the talk of the town, but the specifics of the formula remain tightly guarded by the streaming giant. 

Artists are left to ponder over the factors that contribute to their earnings and how they can navigate this mysterious landscape. 

One key element of the new threshold is the minimum unique listener requirement, an undisclosed metric that has a direct impact on an artist's eligibility for payouts.

In 2023, a staggering 86% of the 184 million tracked ISRC codes received less than 1000 streams across all platforms. This statistic paints a stark picture of the challenges faced by the majority of artists in getting their music discovered and heard. 

As streaming becomes the primary mode of music consumption, breaking through the noise and reaching listeners has become increasingly difficult for emerging and independent artists.

To understand the implications of Spotify's payout threshold, let's consider the relationship between unique listeners and the 1000-stream benchmark. While Spotify keeps the exact formula under wraps, we can make some educated estimations based on industry insights and trends.

Assuming an average of 3 streams per unique listener, an artist would need approximately 333 unique listeners to accumulate 1000 streams. However, this is a simplified estimate, and the actual number may vary based on several factors, including user engagement, playlist placements, and the diversity of the audience.

In light of these challenges, it becomes crucial for artists to focus not only on creating compelling music but also on building a loyal and engaged fan base. 

Collaborating with curators, leveraging social media platforms, and actively promoting their work can contribute to increased visibility and, subsequently, more unique listeners.

As artists continue to navigate the complex world of streaming, understanding the dynamics of Spotify's payout threshold becomes essential. While the exact formula remains elusive, the correlation between unique listeners and the 1000-stream benchmark sheds light on the importance of audience engagement in the modern music landscape. In an industry where adaptability is key, artists must stay informed, innovative, and proactive to thrive in the competitive realm of digital music streaming

In the ever-shifting landscape of the music industry, the stage is set for 2024 to be a year of profound transformation and rebirth. Yet, it's the indie artists who are poised for a revolution. 

Streaming platforms like Spotify have thrown a curveball at independent musicians, altering the way they earn their keep. The takeaway is clear: banking solely on streaming revenue is no longer the name of the game for up-and-coming artists.

Enter the era of "Superfans," a term reserved for the most fervent and dedicated followers of any artist. These enthusiasts are about to become the secret weapon for musicians' success and financial security, as they've always been. 

Astonishingly, a mere 20 percent of an artist's fanbase is responsible for a staggering 80 percent of their income.

In the year 2023, the magic number was around 1,500 superfans who were willing to part with a modest $5-7 each month to witness the evolution of their favorite artist. 

Now, let's break down the top five reasons why establishing bona fide connections with superfans is the golden ticket to a thriving music career in 2024.

1. Reviving the Artist-Listener Bond

In the digital age, the intimate connection between artists and their fans seemed to lose some of its sparkle. While musical maestros crafted their sonic gems, they sometimes overlooked the power of genuine engagement with their fan base. The new year demands a resurrection of this connection.

Real-world encounters with superfans allow artists to forge bonds that stretch far beyond their music. These connections, in turn, translate to support of all kinds, from early listens to fresh tracks to packing out live shows and snapping up exclusive merchandise. 

It's step one in rekindling a direct relationship with fans, as the era of digital streaming left artists grasping for an authentic, personal connection with their audience.

2. The Resurgence of Live Performances

Live shows have always been the beating heart of the music industry. Artists of the past used these gigs not just to showcase their melodies but also to interact with their fans. In 2024, indie artists are poised to rediscover this fundamental truth.

Unforgettable live performances coupled with one-on-one encounters with superfans can conjure a sense of community and belonging that transcends the confines of a concert hall. 

Such experiences turn casual listeners into dedicated superfans, reigniting the pure essence of live music as an agent of transformation.

3. Beyond Streaming Revenue Streams

As the streaming ecosystem becomes increasingly intricate and competitive, artists are charting alternative paths to income. Physical interactions with superfans open up a world of possibilities, from exclusive meet-and-greets to merchandise sales that rocket at live gigs.

These face-to-face connections sow the seeds of fan loyalty, which in turn can yield bumper merchandise sales, premium memberships, and direct support on platforms like Patreon. 

Diversification of revenue streams becomes an oasis in a desert for artists, even those with a modest online presence. By nurturing these real-world connections, artists unlock a treasure trove of financial opportunities.

4. Crafting Authentic Connections

Superfans are not just run-of-the-mill consumers; they're the fervent torchbearers of an artist's brand. 

Real-life engagements with them allow musicians to cultivate authentic and enduring relationships. These superfans are more than happy to evangelize their beloved artists, spreading the word and showing up to multiple shows. 

They're your unpaid marketing squad, pushing your music far and wide.

 This loyal fanbase is the secret sauce that can dramatically elevate an artist's financial success, transitioning occasional listeners into unwavering supporters. 

These genuine connections set in motion a domino effect of fan-driven promotion that can substantially bolster an artist's visibility and income.

5. Crafting Unforgettable Experiences

In 2024, the age of "Unreal Artists" is on its way out. The winning formula for artist success lies in crafting unforgettable experiences for their fans. These are the moments when real-world connections transcend the boundaries of the music itself.

From intimate acoustic sessions to personalized messages, these experiences become priceless for superfans. They add layers of depth and dimension to an artist's brand, making it all the more relatable and unforgettable.

In a music industry evolving at breakneck speed, artists must adapt to not just survive but thrive in the years ahead. In 2024, the value of artists connecting with superfans in real life can't be overstated. 

These connections not only cultivate loyal and engaged fanbases but also open the door to diverse income streams in a changing industry.

As artists rekindle that personal bond with their audience, they'll witness firsthand the formidable power of authentic connections in an era that prizes genuineness and relatability. 

The superfans, the lifeblood of an artist's career, remain the key to success in a music world ever-shifting, dictated by independent artists and labels.

It's high time for "real" artists to make real-world connections their top priority, reaping the benefits of a devoted, financially supportive fanbase.

Introduction

In the ever-evolving landscape of the democratized music industry, the digital revolution has given birth to an era of unprecedented accessibility for musicians and producers. With the advent of Digital Audio Workstations (DAWs) and the vast digital ecosystem, independent artists now have the power to create and release music like never before.

However, in this era of freedom and creativity, there is one crucial aspect that often remains overlooked but is integral to ensuring a robust listening experience – mastering.

The Shifting Sonic Landscape

Gone are the days of vinyl and CDs, where mastering was primarily about compensating for the limitations of playback devices from the 70s, 80s, and 90s. 

Today's music ecosystem comprises a diverse range of listening devices, from high-end headphones to portable Bluetooth speakers, car stereos, and even binaural audio experiences. 

Each of these devices has its unique characteristics, and to truly make your music shine on them, a more intricate approach to mastering is essential.

The Challenge of Loudness Penalties

One of the most significant challenges in today's music landscape is dealing with loudness penalties imposed by various streaming platforms. Spotify, Apple Music, YouTube, and others have specific loudness normalization algorithms in place to ensure a consistent listening experience for their users. 

If your music isn't properly mastered to meet these criteria, it may suffer from unwanted changes in dynamics, making it sound subpar on these platforms. A professional mastering engineer understands these nuances and can optimize your music for each platform, ensuring it sounds as intended.

Diverse Format Requirements

In addition to loudness penalties, different streaming services have varying format requirements. From the bit depth and sample rate to the codec used, your music must be properly formatted for each platform. Mastering engineers have the expertise to ensure that your music is compatible with all streaming services, making it easily accessible to a broader audience.

The Fallacy of the Homegrown Approach

In the digital age, it's tempting for new producers to master their own music, especially considering the wealth of online resources and affordable mastering software available. However, mastering is not a one-size-fits-all process, and it goes far beyond the simple car and home sound system test. 

Your living room setup cannot replicate the complexity of various listening environments. Mastering requires a keen ear, technical expertise, and a professional-grade studio setup to fine-tune the dynamics and bring out the best in your music.

The Quality of Your Music and Industry Recognition

In the contemporary music ecosystem, your music needs to stand out not only in terms of content but also in terms of quality. A well-mastered track can elevate your music to a new level, making it more appealing to listeners and industry professionals alike. If you are looking to gain recognition and acceptance in the music industry, a high-quality master is a must.

In the age of superior audio devices, immersive listening experiences, and the intricacies of streaming platforms, mastering is more crucial than ever. It is the final touch that transforms your musical creation into an auditory masterpiece. While the democratized music industry has given independent artists the power to create and release music, it's the mastering engineers who have honed their skills into a sonic alchemy that ensures your music speaks for itself.

To thrive in today's digital music ecosystem, leave the mastering to the experts and enjoy the benefits of a professional and dynamic sound that resonates with your audience and the industry at large.

In the ever-evolving landscape of the music industry, artists often find themselves grappling with the challenge of adapting to new revenue streams. Among these emerging opportunities is the world of micro-payments, a concept that remains largely unexplored by many within the homegrown and Caribbean music space. But what exactly are micro-payments, and how can they revolutionize the way artists earn a living from their craft?

What Are Micro-Payments?

Micro-payments refer to tiny financial transactions, typically involving minuscule amounts of money, often mere fractions of a cent or a few cents. These microtransactions have found their niche primarily in the digital realm, powering various aspects of online content and services. From digital downloads and access to premium articles on news websites to in-game purchases in mobile gaming and other digital goods or services, micro-payments are reshaping the financial landscape of the digital age.

A Changing Music Industry

The music industry has undergone a profound transformation in recent years, particularly with the advent of streaming platforms. This shift has been further accelerated by the technological changes brought about by the COVID-19 lockdowns. As the world emerged from quarantine, many artists found themselves without a clear strategy in this rapidly evolving landscape.

Traditional formats like CDs were fading into obsolescence, while vinyl records experienced a resurgence among collectors. Meanwhile, established artists with extensive back catalogs reaped the rewards of renewed interest, leaving emerging acts to grapple with the challenge of monetizing their music through streaming.

Yet, the writing was on the wall. By 2023, the world was missing those iconic summer hits that once defined generations. Artists scrambled to find new sources of income as people grew accustomed to enjoying music from the comfort of their homes through platforms like TikTok, Instagram Reels, Facebook Shorts, YouTube Videos, and digital streaming services.

Unbeknownst to many, this shift in consumer behavior created a financial opportunity for indie artists who recognized that their earnings were no longer measured in dollars but in fractions of a cent. As the saying goes in Jamaica, "every mickle mek a muckle," and that's precisely what micro-payments represent.

The Spotify Quandary

People are often disappointed with the payouts from streaming giant Spotify. However, among the 133 countries with access to Spotify, only 33 offer a per-million-stream payout exceeding $3,000USD. In contrast, the remaining 100 countries yield a median average payout of $1,680USD per million streams.

Collecting over 500,000+ pennies to cover rent and utilities might seem like a herculean task, but it's not impossible. Consider that just 30 years ago, Generation Xers would stay up late, cassette tapes at the ready, to record the latest hits from local radio stations. Before that, kids saved every penny to purchase their favorite Saturday records.

Today, a staggering 100,000 new tracks are released daily, signaling a seismic shift in the music industry. It's no longer about chasing after chart-topping hits; it's about building a robust catalog.

The Power of Catalogs

In the past, radio airwaves were dominated by a constant barrage of weekly chart-toppers, and labels like Penthouse and Shocking Vibes produced hits that sold thousands of records at a few dollars apiece. But times have changed. Now, music has become a volume business, requiring artists to accrue daily streams by consistently expanding their catalog and delivering new content to a potentially fickle monthly listenership.

Artists like Valiant and Chronic Law, as well as veterans such as Busy Signal, Sean Paul, and Shaggy, have all embraced the micro-payment ecosystem by continuously adding new songs, remixes, or re-releases to their catalog.

For most artists, the pursuit of a chart-topping hit can feel like a daunting task, especially with over 100,000 songs being released daily. The prevailing strategy is to focus on building a robust catalog that can generate millions of streams over time. 

It's no longer about chasing elusive hits; it's about building a strong catalog that can provide a steady and sustainable income stream. 

By constantly creating and releasing music, artists can accumulate streams that add up and form a sustainable source of passive income, supporting their growing brand.

The music industry will continue evolving at a breakneck pace, and artists must adapt to new revenue streams to thrive. Micro-payments represent a hidden treasure trove for homegrown and Caribbean artists, offering the potential for substantial earnings through the aggregation of tiny fractions of a cent. 

As the saying goes, "Every Mickle Mek A Muckle," and in the world of micro-payments, those tiny fractions can add up.

Islandrock Entertainment, a United States-based Caribbean-driven music media conglomerate, has discreetly unveiled its innovative digital distribution music brand, Songbase.co 

This development marks a significant milestone in the music industry, especially for Caribbean artists and labels seeking enhanced distribution and marketing solutions.

Islandrock has made it its mission to revolutionize the distribution and visibility of Caribbean music media products, including film-based creations. 

Songbase.co, is an ambitious music distribution startup that Islandrock proudly declares as the first black-owned 1st tier music distribution platform in the English-speaking Caribbean.

Operating virtually from the heart of Jamaica, Songbase.co has formed a strategic partnership with Avaris Interactive Group Ltd, a Jamaican music media startup incubator. 

This partnership aims to lay the foundation for the Jamaican segment of the digital distributor's Caribbean expansion.

One of Songbase's primary objectives is to address the various challenges that independent Caribbean artists and labels often encounter in the realms of distribution and marketing. 

These challenges include delayed payouts, unclear split sheets, and a lack of marketing support. 

Songbase asserts that its invitation-only platform has successfully resolved 99% of the issues that independent artists face within the Caribbean ecosystem.

Jo Laing, the Communications Officer at Songbase.co, shed light on the platform's comprehensive support for artists. 

She stated, "We provide marketing support on a project-by-project basis, covering everything from album covers and visuals to social media content and digital marketing. We equip artist projects with the technical tools and A&R human resources they need, akin to those offered by major labels, without encroaching on their publishing rights."

Songbase.co has been working quietly for the last nine months with several indie artists and labels from the Caribbean region and the greater diaspora, to measure the potential impact of Songbase on the Caribbean music export market. 

The results have harvested over 11 Million Digital Streams, and over 400+ terrestrial radio rotations in 13 major music markets worldwide.

Songbase adopts a selective approach when onboarding artists, requiring them to submit their music for consideration. This ensures that the platform focuses its resources on nurturing the most promising talent within the region.

In a tantalizing hint at future developments, Songbase has alluded to the possibility of establishing a spacious state-of-the-art multi-studio facility in Portmore, Jamaica, slated for completion in early 2024. 

The studio is anticipated to serve as a creative hub for the platform's artists and producers, showing further commitment to fostering real growth in the Caribbean music export market.

The Songbase platform is poised to be a game-changer, offering a lifeline to Caribbean artists and labels seeking to navigate the challenges of distribution and marketing while retaining their creative and financial independence.

The launch of this black-owned music distribution venture promises to be a pivotal moment in the evolution of Caribbean music.

CertifiedStreams, the Caribbean music monitoring service, has unveiled its August Homegrown Top 200 report, illuminating the latest developments in Jamaican music. 

In this comprehensive report, we will delve into the key takeaways from the study, dissecting Spotify streams, YouTube views, and SoundCloud engagement trends throughout the vibrant month of August 2023.

The August 2023 Hometown Top 200 report unveils a remarkable total of 35.1 million Spotify streams for the top 200 songs. 

While this figure remains impressively high, it marks a slight decline when compared to the numbers from July 2023, with less than 100,000 streams setting the two months apart. 

This drop could be attributed to various factors, such as the competitive streaming market, shifts in consumer preferences, or fluctuations in promotional efforts.

Despite this dip, Jamaican music continues to thrive on Spotify, affirming its unwavering global appeal.

To maintain or amplify streaming numbers, artists and labels may need to explore fresh marketing strategies or embrace emerging trends in the music industry.

August 2023 also witnessed a modest dip in YouTube views for Jamaican music, slipping from 44.1 million streams in July to 43.2 million streams.

Though the decrease may seem marginal, it's crucial to remember that YouTube remains an essential platform for music discovery and promotion.

The role of YouTube in music promotion should never be underestimated, given its status as a go-to platform for music videos and visual content.

Artists and labels should consider optimizing their YouTube presence to ensure maximum visibility and engagement with their audience.

SoundCloud, renowned for its support of independent and emerging artists, also experienced a minor decline in August 2023. Streams dipped from 624.6K in July to 615K.

SoundCloud's capacity to nurture emerging talent and connect artists with a dedicated fan base remains invaluable, even in the face of a slight decrease in streams.

Independent artists should persist in leveraging SoundCloud as a platform to showcase their creations and forge connections with their core fan base.

Conclusion:

CertifiedStreams' August Hometown Top 200 report paints a vivid portrait of the Jamaican music landscape in August 2023. While we observed slight decreases in Spotify streams, YouTube views, and SoundCloud engagement, it's imperative to interpret these changes in the broader context of the ongoing evolution of the music industry.

Jamaican music still resonates profoundly with a global audience, emphasizing the necessity for artists and industry stakeholders to adapt to shifting trends and consumer behaviors. 

Maintaining and elevating online presence strategies should remain a top priority as streaming platforms and online content consumption continue to mold the music industry.

As we cast our gaze into the future, the homegrown music scene and the Caribbean in the broader sense, it is obvious it continues to hold vast potential for growth and innovation. 

The insights gleaned from CertifiedStreams' report offer invaluable data for artists, labels, and music enthusiasts alike as they navigate the dynamic currents of this ever-evolving industry.

In a remarkable display of continued growth and support for the music industry, SoundExchange, a pioneering organization in digital music royalties, has announced that it once again exceeded the $1 billion mark in collections for the third consecutive year in 2022, as indicated in its recently released annual report. 

This achievement underscores the organization's pivotal role in championing the rights of artists and creators in an evolving digital landscape.

Over the years, SoundExchange has established itself as a cornerstone of the music ecosystem by providing essential services to over 600,000 rights holders, ranging from independent musicians to mainstream sensations such as Billie Eilish and Ludacris. 

Through its steadfast commitment to distributing digital royalties from more than 3,600 online streaming platforms, SoundExchange has played a pivotal role in helping these artists not only sustain their careers but also enhance their earnings.

The milestone of surpassing $1 billion in digital royalty collections for three consecutive years is a testament to SoundExchange's enduring impact. 

This accomplishment marks a significant stride for the music tech company, pushing its cumulative royalty distributions beyond an impressive $9 billion threshold since its inception in 2003. 

This financial achievement not only underscores the growth of digital music consumption but also the critical role that SoundExchange plays in ensuring artists receive their rightful compensation.

Breaking down the $1.017 billion collected in the previous year, a substantial $813 million stemmed from statutory royalties, which form the foundation of SoundExchange's collection process. 

Additionally, $204 million was derived from direct licensing agreements that SoundExchange facilitated between labels, streaming services, and foreign collection societies. 

This multifaceted approach to royalty collection demonstrates SoundExchange's proactive stance in advocating for fair compensation models in the ever-evolving digital music landscape.

One noteworthy facet of SoundExchange's operation is its support for sound recording rights holders and artists with master ownership. 

These creators have the opportunity to access Neighboring Rights Royalties in the United States through SoundExchange, particularly when their music is broadcast on non-interactive streaming platforms like the Internet and satellite radio. 

This includes platforms like Pandora, SiriusXM, and iHeart (channels integrated into SonoSuite). By facilitating these payments, SoundExchange ensures that artists receive their due earnings for the usage of their work across various digital platforms.

Remarkably, SoundExchange's influence extends far beyond the borders of the United States. In the past year, the organization maintained its status as the world's largest neighboring rights entity, providing support to over 400,000 rights owners in managing their international royalties across an impressive 106 countries outside the U.S. 

This global reach cements SoundExchange's role as an international advocate for fair compensation and transparency in the digital music realm.

As the music industry continues to evolve and adapt to technological advancements, SoundExchange remains a steadfast pillar of support for artists and creators. 

Its remarkable achievement of surpassing $1 billion in digital royalty collections for the third year in a row highlights its unwavering commitment to fostering a sustainable and equitable environment for musicians in the digital age.

The lawsuit, filed on August 16th in the US District Court for the Eastern District of Virginia, alleges that SiriusXM owes "substantial unpaid royalties and late fees" under the Copyright Act, with the amount estimated to exceed $150 million.

SoundExchange, responsible for collecting and distributing royalties to artists and rights holders, claims that SiriusXM has unlawfully withheld these royalties over the past several years. 

The heart of the dispute centers around SiriusXM's online streaming service, launched in 2017, which SoundExchange asserts has not been properly compensating recording artists for their creative works.

The organization alleges that SiriusXM has allocated an excessive portion of its revenue to its streaming service rather than its satellite radio service, which has led to an undercounting of owed royalties. 

SoundExchange argues that this misallocation has deprived rights holders of their rightful compensation for the use of sound recordings on the streaming platform.

SoundExchange's complaint states, "Sirius XM has exploited the creative efforts of recording artists without paying legally mandated compensation." 

The organization further claims that SiriusXM has repeatedly refused to meet its obligations despite ample opportunities to do so, necessitating legal action to recover overdue royalties and late fees.

The lawsuit also draws attention to the distinction in how royalties are calculated for webcasting and satellite radio services. 

For webcasting, royalties are determined per play, with a rate of $0.0030 per performance for subscription services and $0.0024 per performance for non-subscription services. 

In contrast, satellite radio services lack the ability to determine the exact number of listeners for a particular broadcast, leading to a different royalty calculation system.

This legal dispute could prompt significant changes in the music streaming landscape. 

If SoundExchange's claims are substantiated in court, it might pave the way for similar cases against other streaming platforms that may be underpaying royalties to artists and rights holders.

As the lawsuit unfolds, it will be closely watched by musicians, industry stakeholders, and legal experts, all of whom are interested in the outcome's potential impact on the fair compensation of artists in the digital age. 

The case could serve as a catalyst for discussions on royalty calculation methods and ensure that the rights and creativity of recording artists are respected and properly compensated in the evolving world of music streaming.

Both SoundExchange and SiriusXM are expected to present their arguments in court as the legal proceedings progress. 

The outcome of this lawsuit has the potential to shape the future of royalty distribution in the music industry, ultimately impacting how artists are compensated for their creative contributions in the digital realm.

In the ever-evolving landscape of the music industry, CertifiedStreams' recently released July edition of its monthly Homegrown 200 Report has brought to light intriguing shifts in streaming patterns, painting a dynamic picture of the current state of the Homegrown music scene.

Spotify, the powerhouse of the streaming world, experienced a notable 7.9% decline in streams during the month of July.

The numbers dipped from a robust 38.087 million streams in the previous 30-day period to 35.045 million streams, indicating a slight dip in engagement. 

While this might raise eyebrows, it's essential to recognize that fluctuations are part and parcel of the streaming world, reflecting the ebb and flow of listener preferences and trends.

On the visual front, YouTube, a go-to platform for music discovery, mirrored this trend, showcasing a 6.9% reduction in views. June's impressive 47 million plus views gave way to a still formidable 44.1 million views in July. 

This dip, though noteworthy, does not necessarily equate to a decline in overall interest; rather, it suggests a recalibration in how listeners are interacting with and consuming music content. Interestingly, radio emerged as the unsung hero of this period. With a mere 4.2% drop in streams, from 4.76 thousand to 4.55 thousand, radio demonstrated remarkable resilience. 

This finding underscores the enduring appeal of traditional broadcasting mediums in an increasingly digital world. 

It also hints at a possible synergy between terrestrial radio and streaming platforms, as listeners seek diversity in their music consumption habits.

Amidst these shifts, SoundCloud stood out as a beacon of positivity. 

Demonstrating a steady upward trajectory, SoundCloud showcased a 7.3% increase in streams, leaping from 581K+ to 624.6K+ streams. This surge highlights the platform's continued relevance and the Homegrown music scene's ability to thrive even in the face of broader fluctuations.

 While these statistics provide valuable insights into the trends of the Homegrown music industry, it's important to interpret them within the context of a dynamic and ever-changing musical landscape.

 Shifts in streaming numbers don't necessarily reflect a decline in the industry's vibrancy; rather, they represent a natural evolution as listeners explore new avenues and platforms for music discovery.

 As we eagerly anticipate the next edition of the Homegrown 200 Report, one thing remains certain: the Homegrown music scene is far from stagnant. 

 It continues to evolve, adapt, and capture the hearts of listeners in new and unexpected ways, cementing its place as a driving force within the broader music ecosystem.

In the ever-evolving landscape of the music industry, trends have always played a pivotal role in shaping the sounds that dominate the charts. 

However, the first half of 2023 has raised eyebrows as it lacks the seismic hits that previously defined years past. One might wonder: What has led to this apparent musical drought? 

The answer, in part, lies in the phenomenon of TikTok virality and its complex relationship with creativity.

TikTok, the social media platform that skyrocketed to fame with its short-form videos and catchy dance challenges, has undeniably reshaped the way music gains prominence. 

Over the last few years, numerous songs achieved global recognition solely due to their viral status on the platform. 

While this trend initially injected new energy into the music industry, it appears to have inadvertently contributed to a creative stagnation in the first half of 2023.

The instant success of TikTok-driven hits, often characterized by a 15 to 60-second snippet looped incessantly, has become both a boon and a bane. 

On one hand, it has democratized exposure, allowing independent artists and emerging talents to find an audience like never before. 

However, this very dynamic has also led to a shift in focus, with some artists prioritizing catchiness and brevity over depth and originality.

As a result, the quest for virality has led to a formulaic approach in music creation. 

Tracks are now being designed to be easily digestible, with infectious hooks that are easy to dance to and lipsync. 

This formula, while undoubtedly responsible for generating some of the most memorable viral moments, has inadvertently crowded out more intricate and experimental musical endeavors.

The oversaturation of these viral-ready tunes has not only limited creative diversity but also homogenized the music scene. 

In the absence of a singular global breakthrough hit across genres in the first half of 2023, one could attribute this to the spread-thin attention span of listeners. 

Constant exposure to bite-sized, viral tracks might have inadvertently conditioned audiences to seek out familiar rhythms rather than exploring new sonic landscapes.

Moreover, the pressure to create the next big TikTok hit has led to a decreased emphasis on full-length albums and bodies of work. Artists, eager to capitalize on the platform's virality potential, might prioritize the production of singles tailor-made for short-form videos over crafting cohesive album experiences. 

This shift has not only impacted the way music is consumed but has also led to a drought in standout tracks that have the potential to leave a lasting impact.

In essence, the TikTok virality trend has revolutionized the way music spreads and gains traction. 

However, its overwhelming influence has inadvertently stifled musical creativity. While the viral hits have their rightful place in the industry, the absence of larger-than-life hits reminiscent of past classics signifies a need for balance.

The music industry has demonstrated its resilience time and again, adapting to changing trends while still managing to produce timeless masterpieces. 

It is essential for artists, producers, and audiences to collectively navigate the landscape in a way that embraces both the virality trend and the essence of musical depth. 

By fostering an environment that encourages innovation and experimentation, the industry can reclaim its creative momentum and usher in a new era of hits that resonate across genres and generations.

In a recent report released by Luminate, a leading music analytics firm, a fascinating trend has emerged in the music industry – superfans. 

The report revealed that approximately 15 percent of the general population falls under the category of superfans, an ardent group that engages with artists and their content in at least five distinct ways.

However, what sets these superfans apart is their impact on the music economy. 

Despite constituting just a fraction of the overall population, they are responsible for a staggering 80 percent of music's paid consumption. 

Moreover, they are 128 percent more likely to purchase physical music products like CDs, cassettes, and vinyl records, indicating their strong preference for tangible music experiences.

When examining genre-specific trends, the report highlighted Afrobeat fans as leading the charge. 

This diasporian genre's fans spend a remarkable 121 percent more on music compared to enthusiasts of other genres like K-POP and EDM.

Speaking of K-POP fans, the report showcased that they have their unique way of supporting their favorite artists. They are 70 percent more likely to purchase premium artist products and surprisingly, 1 in 4 K-POP fans has bought a cassette in the last 12 months, showing an unexpected resurgence of the vintage format.

But the burning question remains – who exactly is driving the music market? 

According to Luminate, Gen X members of the LGBTQ+ community are the primary consumers of physical music products across all categories. 

On the other hand, Gen Z males have emerged as the highest spenders on music, averaging a significant $259 USD per year.

The report also shed light on the global music listening habits, revealing that around 70 percent of US music listeners are tuned in to artists originating outside of the United States. 

An encouraging sign of cultural openness, 40 percent of these listeners are engaged with non-English music, showcasing a diverse and inclusive music landscape.

Geographically, Asia has emerged as the fastest-growing streaming market, with an impressive 107 percent increase in recent times. 

Additionally, the LATAM (Latin American) market's 70 percent growth provides another positive sign for that industry's global expansion.

As the music landscape continues to evolve, the report highlighted the rapid pace of music production. 

A staggering 112,000 International Standard Recording Codes (ISRC codes) are generated each day, reflecting the continuous influx of new music from artists worldwide.

Lastly, the report brought forth a notable shift in genre preferences. 

Reggae, once a top 10 genre, has seen its prominence wane in recent times, making way for newer sounds and styles that resonate more with the new "contemporary" audience.

In the age of digital music consumption, streaming platforms have become pivotal channels for artists worldwide to generate passive revenue. 

However, as the industry continues to grow exponentially, so does the emergence of loopholes attracting bad actors. 

Recently, a concerning trend of "ghost" releases has surfaced within the Caribbean music scene, raising serious concerns among popular Jamaican artists and industry analysts alike.

With close to over 100,000 releases hitting streaming platforms globally each day, identifying anomalies has become a daunting task. 

Nonetheless, Certifiedstreams, a private Caribbean music monitoring service, has been at the forefront of detecting these irregularities. 

Their vigilant observation revealed that the profiles of prominent Jamaican artists, including SkilliBeng, Skeng, Shenseea, and most recently, Sean Paul and Spice, were infiltrated by questionable releases.

The most recent incident involved Spice, whose Spotify profile showcased music by an unknown Bahamian artist bearing the same name. Allegedly hailing from the Bahamas and operating a beauty supply shop in the tropical multi-island nation, this "Spice" appeared to be leveraging the popularity of the genuine artist to gain undeserved traction.

Lloyd Laing, a respected Jamaican music consultant, and Music Director at Jamaica's Edge105FM emphasized that the frequency of these "misplacements" could no longer be overlooked. 

He urged homegrown artists to exercise greater vigilance over their online catalogs to safeguard their intellectual property and revenue streams.

Streaming has undeniably revolutionized the music industry, providing artists with vast global audiences and new opportunities for exposure. 

However, the dark side of this digital frontier is becoming increasingly apparent. 

Bad actors, shady artists, and unscrupulous distributors are looking for a magic bullet to exploit the system and commit a new form of piracy, robbing hardworking artists of the scarce spoils and benefits offered in the current marketplace.

As these ghost releases continue to plague the Caribbean music scene, artists are grappling with the financial ramifications of false releases and the erosion of their credibility. 

The impact extends far beyond mere monetary losses, jeopardizing the trust between artists and their loyal fan base.

Industry insiders have called on streaming platforms to bolster their security measures and adopt stricter verification processes to prevent unauthorized releases. 

Moreover, they encourage artists to actively engage with their fan base, fostering a strong community of supporters who can help identify fraudulent content.

The battle against these "ghost" releases is far from over, but the regional music community remains determined to protect its cultural assets and artistic endeavors. 

By unifying efforts and leveraging technology, artists can continue to thrive in the digital era while safeguarding the integrity of Caribbean music on the global stage.

CertifiedStreams, a trusted source for tracking music performance, has recently released its Caribbean Top 200 report for the month of June 2023. The report unveils a range of interesting insights, revealing notable changes in streaming trends within the Caribbean region. 

In this article, we will delve into the data provided, examining the shifts in Spotify streams, YouTube views, radio spins, Shazams, and SoundCloud streams, offering an in-depth analysis of the evolving music landscape.

Spotify Streams Experience a Slight Dip

The report highlights a 4.2% decrease in Spotify streams during June 2023, equivalent to approximately 630,000 streams. Spotify streams fell from 16.8M+ streams to 16.2M+ for June 2023, or an estmated USD$64,800 in Spotify revenue for the month. While this decline may raise eyebrows, it's important to remember that streaming numbers can fluctuate from month to month. 

It may be attributed to various factors, such as changes in user behavior, marketing strategies, or the release of new music from other regions. Nonetheless, this dip does not necessarily indicate a long-term trend, as the overall music industry continues to thrive.

YouTube Views Surpass Expectations

Contrary to the slight decline in Spotify streams, YouTube views recorded a remarkable 12.11% increase, moving from 34.5M+ views in May to 38.8M+ views in June. This represents a surge of nearly 4.5 million views and a estimated revenue stream of USD$67,900 for the period.. This surge in YouTube viewership signifies the growing prominence of visual content in the music industry. 

Artists who effectively leverage music videos, live performances, and engaging visuals are likely to benefit from the widespread accessibility and popularity of YouTube as a platform.

Radio Spins Soar to New Heights

One of the most remarkable developments in the Caribbean music scene is the significant increase in radio spins, with a staggering 32.9% rise from 2,855 radio spins in May to an impressive 3,979 spins in June. 

This spike suggests that traditional radio platforms still play a vital role in music consumption, complementing the digital landscape. 

It also indicates the effectiveness of promotional strategies adopted by artists and the continued support from radio stations in promoting Caribbean music.

Monthly Shazams and SoundCloud Streams Experience Growth 

In June 2023, Monthly Shazams witnessed a substantial increase of 19.18%. This indicates a rising interest from listeners in discovering and identifying Caribbean tracks through the popular music recognition app. The surge in Shazams serves as a testament to the expanding reach of Caribbean music beyond the region.

Furthermore, the milestone achievement of 2 million monthly SoundCloud streams for the first time marks a significant milestone for Caribbean artists on the platform. 

SoundCloud continues to provide an avenue for emerging talents to showcase their music to a global audience, with its growing user base contributing to increased exposure and potential career breakthroughs.

The CertifiedStreams' Caribbean Top 200 continues to shed light on the ever-evolving music landscape within the region. While Spotify streams experienced a slight dip, YouTube views, radio spins, Shazams, and SoundCloud streams all demonstrated positive growth. 

These shifts reflect the changing preferences and consumption patterns of music enthusiasts. As the industry continues to adapt to the digital era, artists and stakeholders must remain vigilant, embracing new platforms and innovative strategies to amplify their reach and impact on the global stage. 

The Caribbean music scene possesses immense talent and potential, and the data from this report exemplifies its growing influence in the wider music industry. View the full report at certifiedstreams.com or reggaetop40.com

Kingston, July 7 - Island Music Club is please to announce its first free Summer Reggae Bootcamp, an intensive online masterclass event, approaches on July 15th. 

This online masterclass is set to empower participants with the necessary tools, strategies, and sustainable revenue streams required to succeed in the dynamic world of reggae music.

Not for the faint of heart, its designed exclusively for ambitious individuals, the Summer Reggae Bootcamp offers invaluable insights and knowledge to artists, producers, PR experts, music tech innovators, and financiers alike, helping them achieve their goals and excel in their respective fields.

During this 4-hour event, attendees will have the unique opportunity to learn directly from industry leaders, and seasoned professionals who have already left their mark on the reggae scene. Presenters tipped so far for the inaugural class include Dr. Dennis Howard(ICPI)(UWI), Adam Gross(INEFFABLE), Tony "CD" Kelly(KLICIOUS), Lloyd "Skankn" Laing(Island Music Group) plus more..

These experts will share their experiences, tips, and insider secrets, providing a comprehensive blueprint to navigate the intricacies of the music industry and effectively monetize their passion.

By harnessing the power of the latest music technologies, participants will gain a competitive edge and discover innovative ways to generate sustainable income streams from their music.

This immersive learning experience will cover a range of topics, including PR strategies, cutting-edge music tech solutions, an interactive workshop on the Economics of Digital Music, a Big Label panel discussion, an introduction to technology tools for managing intellectual property, and more. 

By the end of the bootcamp, participants will be well-equipped to navigate the modern music landscape.

In addition to gaining knowledge and insights, this event presents an opportunity to engage with like-minded individuals, forge valuable connections, and lay the foundation for collaborations that can elevate your music career to new heights.

Seating for this exclusive online event is limited, so aspiring reggae musicians and industry professionals are encouraged to secure their free spot by signing up for free at reggaebootcamp.com.

The Summer Reggae Bootcamp is proudly sponsored by ICPI, Certifiedstreams, Louditup.com, Turnkey Event Logistics, and Avaris Interactive Group, organizations committed to supporting and empowering emerging talents in the caribbean music industry.

The recent announcement by TikTok about its upcoming paid streaming services has generated excitement and curiosity among artists, especially independent musicians seeking to expand their reach. 

However, it is crucial for artists to approach this development with caution and prioritize transparency in understanding the pay structure, particularly regarding downloads.

TikTok currently pays around $0.02 to $0.04 for every 1,000 views, based on reports from the TikTok Creator Fund introduced in 2021. 

With concerns over undervalued and under-monetized music intellectual property (IP) in the streaming era, independent artists must have a clear understanding of the payout system before embracing TikTok's new streaming service.

The proliferation of streaming platforms has dramatically transformed the music industry, resulting in a shift in how artists are compensated. While streaming services offer convenience and accessibility to listeners, they have contributed to the devaluation of music for artists and producers. 

For example, it takes around 209 streams for an artist to earn the equivalent of a 69-cent download, highlighting the need for fair and equitable compensation.

In the face of TikTok's paid streaming service, indie artists must advocate for transparency and a comprehensive understanding of the pay structure. 

Downloads, in particular, have historically been undervalued in the streaming era, and it is crucial to determine whether TikTok's download feature will follow the same trend. 

Without clarity on how downloads will be monetized, artists risk facing undervaluation and undercompensation.

Indie artists now have a unique opportunity to exercise their collective power and demand fair compensation from TikTok before embracing the platform's paid streaming service. 

By withholding their music until the pay structure becomes transparent and equitable, artists can convey the importance of valuing their creative work. 

This approach serves as a necessary reminder that artists deserve proper compensation for their time, effort, and talent, especially when their music is being downloaded and enjoyed by users.

If indie artists and labels collectively take a stand for fair compensation, it can have a significant impact on the music industry as a whole. 

By promoting transparency and accountability, artists can help create a more sustainable and artist-friendly ecosystem. 

It is crucial for artists to recognize their worth and demand the compensation they deserve for their creative endeavors.

While TikTok's paid streaming services hold promise for increased visibility and exposure, indie artists should prioritize understanding the pay structure, particularly regarding downloads. 

The undervaluation and under-monetization of music IP in the streaming era require artists to advocate for fair compensation. 

By withholding their music until TikTok provides transparency, indie artists can contribute to a more equitable and sustainable future for the music industry.

Despite what some pundits considered a lackluster performance in May, Jamaica's music export market witnessed a significant resurgence in June 2023. 

According to the Monthly Homegrown Top 200 report released by Certifiedstreams.com, the data-driven analysis provides a comprehensive overview of the top 200 singles exported by Jamaican artists monthly.

In this report, we will delve into the key highlights of June's music export market, focusing on Spotify, YouTube, radio spins, and SoundCloud.

Spotify Streams: In June 2023, the local music market in Jamaica experienced a notable increase in its Spotify output, with a growth rate of 7.84%. 

The total number of Spotify streams rose from 36.044 million in May to an impressive 38.87 million in June. 

This surge in streaming activity generated an estimated revenue of USD$132,200 for the month, though paltry in some genres it is a showcase of the growing popularity and global appeal of Jamaican music.

YouTube Performance: Jamaican artists also made a significant impact on the YouTube platform, achieving a healthy 15.36% increase in June. 

The number of YouTube streams surged from 40.86 million in May to an impressive 47.41 million in June 2023. 

This growth propelled YouTube to surpass Spotify in terms of revenue, generating an estimated USD$348,800 in June alone. 

The platform's extensive reach and visual appeal continue to be a valuable asset for Jamaican musicians.

Radio Spins: Surprisingly, radio spins for Jamaican music also exhibited a positive trend, recording a substantial increase of 25.21% in June. 

The reported spins escalated from 3,804 in May 2023 to 4,763 in June 2023. This rise in radio exposure further solidifies the enduring popularity of Jamaican music and its continued relevance across different mediums.

SoundCloud Expansion: SoundCloud, a platform popular among emerging artists, witnessed a commendable growth in Jamaican music streams as well. 

Moving from 403.9K streams in May, the numbers soared to 581.7K in June 2023. This indicates an increase in visibility and engagement for Jamaican artists on SoundCloud, providing them with a broader audience base to showcase their talents.

Outlook: June 2023 was a remarkable month for the Jamaican music export market. Despite a relatively subdued performance in May, the industry rebounded strongly, surpassing expectations across various streaming platforms. 

These statistics underscore the immense global appeal of Jamaican music and its enduring influence on the international music landscape. 

As the industry continues to thrive, the future looks promising for Jamaican artists and their ability to captivate audiences worldwide.

View the full Report at Certifiedstreams.com

The Recording Academy, responsible for organizing the prestigious Grammy Awards, has taken a proactive stance in addressing the rise of generative artificial intelligence (AI) in music. 

With the increasing capabilities of AI-generated compositions, concerns have emerged regarding the authenticity and human creative input in these works. 

In response, the Recording Academy has updated its rules and guidelines for the 2024 Grammy Awards, ensuring that only human creators are eligible for consideration and recognition. 

The revised Grammy Awards Rules and Guidelines now explicitly state that only human creators are eligible to be submitted, nominated, or win a Grammy Award. 

By explicitly excluding AI-generated works, the Recording Academy seeks to emphasize the importance of human authorship and creative input in the music industry. 

The new rules introduced by the Recording Academy demonstrate a proactive approach towards addressing the emergence of AI-generated music and its potential future implications.

By explicitly stating that only human creators are eligible for Grammy Awards, the Academy aims to emphasize the significance of human artistic contributions and maintain the authenticity of human musical expression.

This approach acknowledges the potential of AI as a tool that can enhance artistic expression while still emphasizing the importance of human involvement in the creative process.

These rules will now serve as a fundamental structure for future A.I Interaction Policies, ensuring the continued integrity and authenticity of human involvement in creative art and culture amongst the face of advancing technologies.

Other noted provisions by the Recording Academy include additional updates to improve the awards' categorization and representation. To ensure a more informed voting process, the number of Award fields has been consolidated from 26 to 11, enabling voters to focus on their areas of expertise. 

Furthermore, the inclusion of three new categories—Best African Music Performance, Best Alternative Jazz Album, and Best Pop Dance Recording—reflects the Academy's commitment to recognizing diverse genres and promoting inclusivity.

In the dynamic and ever-evolving music industry, emerging artists like Teejay are constantly seeking opportunities to propel their careers to new heights. 

Recently, Teejay made headlines with the announcement of two significant deals: a recording contract with Shaggy's Ranch/VP joint venture and a landmark music publishing deal with Warner Music. 

While both agreements are essential for an artist's success, it is crucial to understand the fundamental differences between a recording contract and a music publishing deal. In this article, we will delve into the specifics of each agreement and highlight their unique roles in an artist's journey.

Recording Contract:

A recording contract, often referred to as a record deal, is an agreement between an artist or a band and a record label or a music company. This contract outlines the terms and conditions under which the artist will create and release their music through the label. Here are key points to consider regarding recording contracts:

1. Music Production and Distribution: The primary focus of a recording contract is to facilitate the creation, production, and distribution of an artist's music. The label typically provides financial resources, recording facilities, production expertise, and marketing efforts to help the artist create and promote their music.
2. Exclusive Rights: The recording contract grants the record label exclusive rights to the artist's recordings. This includes the right to release, distribute, and exploit the music commercially. The label also has control over marketing strategies, music videos, and other promotional activities related to the artist's work.
3. Royalties and Advances: In exchange for the label's investment, the artist receives an advance payment, which is an upfront sum of money provided by the label. This advance is recouped from the artist's future earnings, such as royalties from record sales, streaming, and merchandise. Royalties are the artist's share of the revenue generated from their music sales.

Music Publishing Deal:

A music publishing deal, on the other hand, focuses on the administration and exploitation of an artist's songwriting and composition rights. 

Here are the key aspects of a music publishing deal:

1. Songwriting Royalties: A music publishing deal primarily revolves around the copyright ownership and exploitation of an artist's songs. It grants the publisher the right to administer the artist's compositions, collect royalties, and license the songs for use in various media such as films, commercials, TV shows, and other artists' recordings.
2. Copyright Protection: The publisher helps ensure that the artist's songs are copyrighted, registered, and protected from unauthorized use. They also actively monitor and collect royalties from public performances, mechanical licenses, synchronization licenses, and other revenue streams associated with the artist's compositions.
3. Sync and Placement Opportunities: Music publishers actively seek opportunities to place the artist's songs in films, TV shows, commercials, and other forms of media. These placements not only generate additional income but also expose the artist's music to wider audiences, boosting their visibility and career prospects.

Recording contracts and music publishing deals play distinct yet complementary roles in an artist's journey towards success.

While a recording contract primarily focuses on the production, distribution, and marketing of an artist's music, a music publishing deal concentrates on songwriting, copyright protection, and revenue collection from various licensing opportunities.

Teejay's recent achievements, securing a recording contract with Shaggy's Ranch/VP joint venture and a landmark music publishing deal with Warner Music, demonstrate his growing prominence in the industry. 

These deals provide Teejay with a robust support system, enhancing his artistic development, expanding his reach, and maximizing his earning potential.

Certifiedstreams Presents the Highly Requested Caribbean Top 200: A Monthly Celebration of Caribbean Music Excellence

Kingston, June 8th 2023 - Following the resounding success of its inaugural monthly release, Certifiedstreams, the Caribbean-based music monitor, is thrilled to announce the launch of the highly requested "Caribbean Top 200" list. 

This compilation represents the crème de la crème of the vibrant Caribbean music ecosystem, showcasing the top 200 tracks exported from the region throughout May 2023.

Music aficionados, industry professionals, and discerning fans of Caribbean music can now experience the rich tapestry of sounds and rhythms that have captivated audiences worldwide. 

The Caribbean Top 200 encompasses an eclectic range of genres, including reggae, dancehall, soca, calypso, zouk, and more, reflecting the cultural diversity and artistic brilliance of the Caribbean region.

"We are incredibly excited to present the Caribbean Top 200," stated Lloyd Laing, Chief Data Analyst and Co-Founder of Certifiedstreams. "This compilation represents the immense talent and creativity that emanates from the Caribbean music scene. It is a testament to the influence and global impact of Caribbean artists, as well as the growing demand for their music worldwide."

The meticulously curated Caribbean Top 200 is a reflection of the trending tracks, based on various metrics such as streaming data, airplay, viewership and overall popularity. 

This comprehensive list was released on Thursday June 8th at 12AM EST and offers an invaluable resource for music enthusiasts, radio programmers, DJs, and industry insiders seeking to stay abreast of the latest developments in Caribbean music.

To access the Caribbean Top 200, music enthusiasts can visit certifiedstreams.com, a premier online destination for discovering and enjoying the best of Caribbean music. 

Additionally, the list will be available at Reggaetop40.com, an authoritative platform dedicated to showcasing the best in reggae and related genres.

As Certifiedstreams continues to champion Caribbean music and elevate its global prominence, the Caribbean Top 200 serves as an emblematic milestone for the artists, songwriters, producers, and industry professionals who contribute to the region's thriving music industry.

About Certifiedstreams: 

Certifiedstreams is a leading music monitor based in the Caribbean, dedicated to promoting and curating the finest sounds emerging from the region. With an unwavering commitment to showcasing Caribbean talent and facilitating its global recognition, Certifiedstreams serves as a vital platform for artists, industry professionals, and fans alike. 

For more information, visit certifiedstreams.com or reggaetop40.com

International Reggae Day (IRD), the annual global celebration of Jamaican music culture, is gearing up for an exciting event this year. 

Set to take place on July 1st, IRD2023 will focus on the theme "From Brukins to Dancehall: The Global Influence of 80s and 90s Dancehall," shining a spotlight on the pivotal era that has helped shape Jamaican music and its impact on global culture.

IRD is a 24-hour hybrid global media festival, featuring events held locally, internationally, and online and offers a simultaneous program of media specials, live events, and virtual experiences that embrace the theme of IRD2023 and the influence of Jamaica's musical and cultural heritage. 

Media partners from Jamaica and around the world are encouraged to highlight the music and legends of the genre while emphasizing the global impact of Jamaican music culture.

Andrea M. Davis, the Founder and Producer of IRD, expressed her enthusiasm for this year's theme, stating, "We are thrilled to delve into the influential era of 80s and 90s Dancehall. This year's celebration allows us to honor the artists, producers, sound systems, and cultural contributors who played a crucial role in shaping the Dancehall genre and making it an integral part of Jamaican and global culture."

The impact of 80s and 90s Dancehall cannot be overstated when considering the contributions, collaborations, and careers of iconic artists like Yellowman, Shabba Ranks, Patra, Beenie Man, Bounty Killer, Buju Banton, Baby Cham, Lady Saw, and Sean Paul, among many others who achieved tremendous success worldwide.

Cities from Kingston to Nassau, New York to London, Johannesburg to Salvador have confirmed their participation in IRD 2023, with more details on local and international events to be announced.

Music lovers worldwide are invited to join the celebration on July 1st in various ways. They can wear their Reggae colors, play Jamaican music, attend an IRD event, tune into the media specials, and participate in the "Plant a Tree for IRD" initiative. 

The hashtags #IRD2023, #ThisIsMyReggae, and #80s90sDancehall can be used to connect online and share in the celebration of the power of Jamaican music to unite, uplift, and inspire.

Media houses, venues and promoters interested in hosting program specials, panels, strategic interviews or virtual events can contact IRD via email at ireggaeday@gmail.com. 

Similarly, venues or promoters interested in hosting a live or virtual event for International Reggae Day are encouraged to reach out for more information.

In May 2023, Certifiedstreams™ released its "Homgrown 200" chart, revealing some intriguing statistics about the performance of Homegrown Reggae and Dancehall artists across different music platforms. 

The data provides a valuable insight into the popularity and reach of these artists, shedding light on their streaming numbers on Spotify, YouTube views, terrestrial radio spins, Soundcloud listens, and Shazam search requests. Let's delve into the figures and analyze the significance of each platform in promoting Homegrown Reggae and Dancehall music.

Spotify Streams: The top 200 tracks by Homegrown reggae artists garnered a modest 36.044 million Spotify streams or an estimated USD$125,433 in streaming revenue expected on the platform over the course of May 2023.

While this number may seem relatively low in comparison to other platforms, it's important to consider the growing competitiveness of the music industry. Nevertheless, Spotify remains a significant platform for reggae artists to reach their audience and generate a steady stream of plays.

YouTube Views: Homegrown reggae artists experienced greater success on YouTube, where their top music exports accumulated a total of 40.8 million views, or an estimated earning of USD$299,895 on that platform during May. 

YouTube's visual appeal and extensive user base make it an ideal platform for artists to showcase their music videos and engage with their fans. The substantial number of views suggests a strong fan base that actively seeks out reggae music on this platform.

Terrestrial Radio Spins: Despite the rise of digital platforms, terrestrial radio continues to play a role in promoting reggae music. 

Homegrown reggae artists managed to amass 3,804 spins or an average of 19 spins per song during the month of May.

While this number may appear relatively modest compared to streaming platforms, terrestrial radio still holds value as it reaches a wide range of listeners who may not be as digitally inclined. 

It also provides an opportunity for Reggae and Dancehall artists to gain exposure to new audiences.

Soundcloud Listens: Soundcloud, a platform known for its support of emerging artists, reflected 403,962 listens for Homegrown reggae tracks in May. 

Although not as mainstream as Spotify or YouTube, Soundcloud provides a valuable space for artists to share their music directly with their fans and connect with a community of music enthusiasts. 

The platform's focus on independent artists helps create a unique niche for undiscovered Homegrown Reggae and Dancehall talent to gain traction and build a dedicated following.

Shazam Search Requests: Shazam, the popular music identification app, registered 221,506 search requests for Homegrown Reggae and Dancehall tracks during May. 

This data indicates that listeners are actively seeking out and discovering new reggae music through Shazam. 

By harnessing the power of this app, Homegrown reggae artists can increase their visibility and attract more listeners who are interested in exploring their music further.

The Certifiedstreams™ "Homgrown 200" chart for May 2023 paints an interesting picture of the performance of Homegrown reggae artists across various platforms. 

While Spotify streams and terrestrial radio spins may not have reached astronomical figures, the artists demonstrated strong engagement on YouTube, Soundcloud, and Shazam. 

This data highlights the importance of diversifying promotional efforts to maximize exposure for Homegrown Reggae and Dancehall talent. 

As the music industry continues to evolve, leveraging a combination of streaming platforms, social media, and traditional media outlets will be crucial in elevating the presence of Homegrown reggae artists and expanding their fan base.

About Certifiedstreams

Certifiedstreams™ is a caribbean based music analytics platform that provides valuable insights and data on streaming numbers, trends, and performance metrics for Caricom artists across various platforms. It offers comprehensive information on Spotify streams, YouTube views, terrestrial radio spins, Soundcloud listens, and Shazam search requests, enabling artists and music industry professionals to make informed decisions and effectively promote their music.

Kingston, Jamaica -

In an exciting development for music enthusiasts and industry insiders, Certifiedstreams™, the Caribbean-based music monitor, has launched its monthly listing of the top 200 tracks worldwide from Jamaica. 

Aptly named the "Homegrown 200," this groundbreaking compilation promises to be a definitive guide to the vibrant and diverse music scene of the island nation.

Music lovers across the globe can now access the "Homegrown 200" exclusively through Certifidstreams™ official website, certifiedstreams.com. Additionally, the list will be made available via Reggaetop40.com, providing even wider exposure for these talented artists and their remarkable contributions to Jamaican music.

Certifiedstreams™, known for its unwavering commitment to promoting and supporting emerging talent, is poised to revolutionize the way music from the Caribbean is discovered and appreciated. 

By curating the "Homegrown 200" each month, the music monitor aims to showcase the exceptional musical prowess emanating from Jamaica while celebrating the artists who continuously push the boundaries of creativity.

The "Homegrown 200" intends to capture the essence of this sonic tapestry, highlighting the most influential and promising artists from the island, and Certifiedstreams™ co-founder Lloyd Laing hopes "it will serve as a global barometer for success in the Jamaican music industry."

Certifiedstreams™ commitment to showcasing authentic Caribbean talent is expected to provide unparalleled exposure for artists, empowering them to reach new heights and audiences. 

The "Homegrown 200" will serve as a testament to the rich cultural tapestry of Jamaica and its immense contribution to the global music landscape.

Industry insider and academic Dr. Dennis Howard anticipates that the monthly list will not only offer a platform for established artists but will also shed light on emerging talent, nurturing their growth and elevating their visibility within the industry. 

By promoting diversity and supporting a wide range of musical genres, Certifiedstreams™ strives to capture the essence of Jamaican music in all its forms.

With certifiedstreams.com and Reggaetop40.com as the platforms of choice for uncompromising Reggae music data, this monthly listing promises to be an indispensable resource for fans, event promoters, industry professionals, and academics seeking concise data on the Jamaican music experience.

With the unveiling of the first "Homegrown 200," Certifiedstreams™ continues to redefine the music landscape, championing Caribbean artists and continuning its mantra of "Giving Caribbean Music The Recognition It Deserves"

For more information, please visit certifiedstreams.com or Reggaetop40.com.

About Certifiedstreams™

Certifiedstreams™ is a Caribbean-based music monitor dedicated to promoting and supporting the region's artists. With a focus on showcasing diverse talents and genres, Certifiedstreams™ aims to amplify the voices of Caribbean musicians and bring their artistry to the world stage. Through initiatives like the "Homegrown 200," the company aims to foster growth, appreciation, and recognition for the vibrant musical landscape of the Caribbean.

The music industry continues to experience remarkable growth, driven by the rapid influx of new tracks onto streaming platforms. 

Luminate, the leading entertainment market monitor and insights provider, recently unveiled its Q1 2023 report, shedding light on the staggering numbers behind the music streaming revolution. 

In this blog post, we'll dive into Luminate's findings and explore the implications of this exponential growth on the industry's landscape.

Unprecedented Surge in Music Uploads:

According to Luminate, an average of 120,000 International Standard Recording Codes (ISRCs), representing new music audio files, were added to music streaming services every day in Q1 2023. 

This translates to an astounding total of 10.08 million fresh tracks uploaded to platforms like Spotify, YouTube Music, and others during the first three months of the year.

Comparing these numbers to the previous year, Luminate's report highlights a significant increase. 

In 2022, an average of 93,400 tracks were uploaded daily, amounting to a total of 34.1 million tracks for the entire year. 

This indicates a notable rise of 12% year-on-year (YoY) compared to the 30.5 million tracks released in 2021.

Implications for the Music Streaming Landscape:

With the current rate of 120,000 daily track uploads projected to continue throughout the year, Luminate estimates that by the end of 2023, a staggering 43 million new tracks will have flooded streaming services such as Spotify. 

This surge in available content has profound implications for both artists and music enthusiasts.

For artists, the ever-expanding library of tracks presents both opportunities and challenges. 

On one hand, it allows for increased exposure and potential discovery by a wider audience. 

On the other hand, the sheer volume of new releases intensifies competition, making it more challenging for artists to stand out amidst the crowd.

Streaming platforms also face the task of curating and organizing this vast amount of content effectively. 

Algorithmic recommendations and personalized playlists become crucial tools in helping listeners navigate through the multitude of options and discover music that resonates with their tastes.

Growing Demand for On-Demand Audio Streams:

Luminate's report also highlights the continuous growth of on-demand audio streams. 

Global on-demand audio streaming volumes witnessed a remarkable 23% YoY increase in Q1 2023 compared to the same period in 2022. 

In the United States alone, on-demand audio streams experienced a substantial 14.2% growth during this timeframe.

This surge in demand for on-demand audio streaming showcases the strong appetite for music consumption among listeners worldwide. 

It underscores the pivotal role streaming services play in delivering personalized music experiences to users, empowering them to explore a vast array of tracks at their fingertips.

With an estimated 43 million new tracks projected for the entire year, artists face both greater exposure and increased competition. 

As the demand for on-demand audio streams grows, streaming platforms must adapt to cater to the diverse tastes of their listeners. 

This transformative era marks an exciting time for the music industry, where innovation and discovery thrive in the digital realm.

Ineffable Records, the esteemed label division of the renowned Ineffable Music Group, has recently made two strategic appointments to further strengthen its position in the music industry. 

The label is thrilled to announce the arrival of Diego Herrera as their new Director of Business Development, as well as the promotion of Jeremy "J" Namkung to Director of Operations and the addition of Maggie Hartigan as Label Operations Coordinator.

Diego Herrera joins Ineffable Records after nearly a decade at Pandora, where he played a pivotal role in music curation, particularly in pushing forward reggae, dancehall, soca, and other Caribbean genres. 

His passion for helping artists grow their audiences is unmatched, and his extensive experience in curation and data analysis makes him the perfect fit for his new role. Adam Gross, President of Ineffable Records, expressed his excitement about Herrera's appointment, emphasizing his belief in a label model that prioritizes audience growth, artist development, and deals that generate timely returns. 

Gross confidently stated, "We believe in a label model focused on audience growth, the lost art of A&R, and shaping deals that recoup in a timely manner so that artists can develop passive income streams that allow them to pursue their dreams and goals."

Reflecting on his new position, Herrera expressed his eagerness to join the Ineffable team, building on his previous collaborations with the label during his time at Pandora. 

He sees this move as a continuation of his work in elevating various music scenes, such as reggae, dancehall, and soca music. Herrera is eager to apply his industry knowledge and musical expertise to his new role, where he aims to create the best opportunities for artists and expand the musical horizons of Ineffable Records.

Additionally, Ineffable Records has promoted Jeremy "J" Namkung to the position of Director of Operations. Namkung's dedication and valuable contributions to the label have earned him this well-deserved promotion. His deep understanding of label operations and his commitment to excellence will undoubtedly play a significant role in driving the continued success of Ineffable Records.

To further enhance their operations, Ineffable Records has welcomed Maggie Hartigan as the Label Operations Coordinator. 

With her extensive experience and keen eye for detail, Hartigan is poised to contribute significantly to the label's day-to-day operations and streamline their processes.

These strategic moves by Ineffable Records underscore the label's commitment to providing exceptional opportunities and support for its artists. As the leading independent label in the reggae genre, Ineffable Records releases music of various genres from talented artists worldwide. 

The label prides itself on empowering artists to maintain ownership and creative control over their music, while also offering A&R advice, release strategy, playlist pitching, marketing, and continuous innovation in the release and discovery process.

Some of the notable artists who have released music through Ineffable Records include reggae icon Sean Paul, Kes, The Hip Abduction, and Shwayze, among others. Additionally, Ineffable Records provides label services to Ineffable Management clients, such as Stick Figure, Collie Buddz, and Trevor Hall.

With these recent appointments and a steadfast commitment to the growth and evolution of the music industry, Ineffable Records is poised to continue its upward trajectory as a powerhouse in the global music scene. Artists can look forward to unparalleled support and opportunities as the label expands its roster and pushes boundaries with groundbreaking techniques.

Ineffable Records remains at the forefront of fostering talent, breaking barriers, and cultivating a vibrant ecosystem for the genres it represents. The future is undeniably bright for both the label and the artists fortunate enough to call Ineffable Records their home.

According to recent data from music analytics service, Vibrate, reggae music has emerged as one of the most popular and trending genres on YouTube in the past 30 days. 

With 429 million views, it has surpassed other popular genres like Metal Rock, which garnered 342 million views.

Although Pop, Hip Hop, and Latin music are still the top three genres with the highest views, reggae has managed to secure a spot in the top 10 list.

This is a remarkable achievement considering the stiff competition from other popular genres like Rock, R&B, and Country music.

Reggae music, which originated in Jamaica in the late 1960s, has had a rich history and has evolved into different sub-genres over the years. It is characterized by its signature rhythm, syncopated beat, and lyrics that reflect social and political commentary.

One possible reason for reggae's resurging popularity could be attributed to its ability to transcend borders and appeal to a diverse audience worldwide. 

Reggae's themes of love, unity, and social justice are universal, and its infectious rhythms can make anyone want to dance and feel good.

Moreover, reggae has had a profound influence on many other genres, including hip hop, electronic music, and even rock. 

Many contemporary artists have incorporated reggae elements into their music, making it more accessible to a wider audience.

It is also worth noting that the reggae genre has been experiencing a revival in recent years, with many young artists incorporating the classic reggae sound into their music. 

This infusion of new blood into the genre has helped to keep it fresh and relevant, attracting a new generation of fans.

Despite the surprising fact that religious music has garnered more views than electronic music and reggae, this trend underscores the diversity of music taste among audiences on YouTube. 

It also highlights the fact that music is a unifying force that can bring people from different backgrounds together.

It is a positive indicator however that reggae music has proven to be a force to be reckoned with in the world of music streaming. With its timeless sound and universal themes, it has managed to attract a diverse audience and secure a spot in the top 10 list of most trending genres on YouTube. 

As the genre continues to evolve, it will undoubtedly inspire future generations of artists and continue to captivate audiences worldwide.

Certifiedstreams.com, a music monitor based in the Caribbean, has unveiled a new and modernized version of its flagship chart, The Reggaetop40.com. 

The Official Reggae Global Top40 Chart, which is celebrating its 104th weekly issue, is now equipped with innovative features and a fresh look that embraces the future.

During the COVID lockdown, the chart gained significant popularity, especially among non-Jamaican entrepreneurs in the Reggae industry worldwide. It has attracted a monthly audience of 15,000 music professionals and collectors who appreciate a reliable and unbiased Reggae music chart.

Certifiedstreams has reimagined the chart in line with its new slogan, "to embrace the present and innovate for the future." The new design enhances user experience and accessibility by featuring a mobile-ready user interface, comparable to major charts like Billboard and the UK Official Charts.

Lloyd Laing, the co-founder of Certifiedstreams, said that the Reggae Global Top40 chart provides a comprehensive view of the most popular Reggae songs worldwide, offering a global perspective on Reggae in one chart.

"We are connecting the right dots slowly, and that is how some of the best things in life are made," Laing said. The new look of the chart positions it to rival other major charts worldwide.

Certifiedstreams is a music monitor that compiles four comprehensive weekly charts: Reggaetop40.com, Dancehalltop40.com, Caribbeantop40.com, and Jamaicatop40.com. With over 1200 data points, the company ensures that its charts are consistent, reliable, and free of payola as it stands by its motto, "Giving Caribbean Music The Recognition it Deserves."

To view the new and improved Reggae Global Top40 Chart, visit reggaetop40.com.

While digital streaming has become the preferred method for consuming music, terrestrial radio remains a vital tool for building a music brand.

Despite the fact that platforms like Spotify, Youtube, and Apple Music have a massive user base, they require an active choice to consume music, and some still have associated costs. 

On the other hand, terrestrial radio is free and accessible to anyone with a radio receiver, making it more widely available to those who may not have the resources or inclination to subscribe to streaming services.

Moreover, terrestrial radio often has a loyal fan base who tune in regularly, providing emerging artists with a unique opportunity to gain exposure to a dedicated audience willing to discover new music. 

Terrestrial radio can serve as a launching pad for up-and-coming artists, who can leverage their radio play into further exposure on streaming services and social media platforms. 

Exclusive content and interviews with artists can generate excitement and buzz among fans, helping to build an artist's profile in ways that are not possible through streaming services alone.

Terrestrial radio also offers a personal touch that streaming services cannot replicate. Radio hosts and DJs often have a strong local presence and a personal connection with their listeners, leading to a more intimate listening experience where the host's personality and music tastes can influence a listener's own music preferences. 

This personal touch also means that terrestrial radio can play a critical role in promoting local and regional artists, helping to build a stronger sense of community within a particular region.

Finally, terrestrial radio can offer artists exposure that is simply not possible through streaming services. Radio stations often have access to exclusive content and interviews with artists, which can provide valuable insights into an artist's creative process and personality. 

These exclusive interviews can generate excitement and buzz among fans, and can help to build an artist's profile in ways that are not possible through streaming services alone.

In conclusion, while digital streaming has certainly transformed the music industry, terrestrial radio still plays a critical role in artist exposure. 

By providing a wide reach, a personal touch, and unique promotional opportunities, terrestrial radio can help to launch the careers of emerging artists, promote local and regional music scenes, and offer listeners a unique and intimate listening experience that streaming services cannot replicate

Luminates' Rob Jonas's recent report revealed some shocking information about the current state of music streaming services, which is a vital platform for Caribbean music.

The report highlights that there are over 158 million tracks available on music streaming services globally, and 67.1 million of these tracks received ten or fewer streams in 2022. 

This means that almost half of the entire music catalog available on music streaming services received minimal plays, which is quite concerning.

Additionally, the report revealed that 24% of the 158 million tracks on music streaming services attracted zero plays in 2022. 

This translates to 38 million tracks that received no plays throughout the year, which is a staggering figure.

So, what does this mean for the Caribbean music industry?

These statistics are a clear indication that the digital music streaming market is oversaturated, and the competition for plays and audience attention is intense. 

It highlights that there is a need for artists and record labels to focus on developing their marketing strategies, to ensure their music is reaching their core target audience.

Moreover, it emphasizes the need for quality control in the music industry. 

The report reveals that an enormous number of tracks receive little to no engagement, indicating that the market is not necessarily rewarding the quantity of music being produced. 

Therefore, artists and record labels need to invest in the quality of their music production, marketing, and distribution to stand out in the market.

In essence, the Luminate report's findings emphasize the importance of quality over quantity in the music industry. 

Caribbean artists and record labels should focus on developing quality marketing strategies, production, and distribution to attract and maintain their audiences. 

With the saturation of the music streaming market, it is crucial to be innovative, and creative and develop unique ways of promoting music to stand out in the industry.

The recent report from Luminate on the Top Entertainment Trends for 2023 is an insightful resource that sheds light on some of the key areas to watch out for in the coming years. Here are 10 trends that could have an impact on the Caribbean music industry:

1. The Consumption Renaissance According to Luminate's report, on-demand audio growth accelerated in the US last year, with 120B net new streams compared to 112B net new streams in 2021. This suggests that people are consuming more music than ever before, which could translate into more opportunities for Caribbean artists to gain exposure and expand their audience.
   
   
2. Fandom & Formats The report indicates that 31% of Gen Z wish artists provided more merch options so they can show their support for favorite artists. This could be an opportunity for Caribbean artists to create unique and creative merchandise that appeals to this demographic and helps them build a loyal fanbase.
   
   
3. Short Form Video Short form video clips are becoming an increasingly popular way for Gen Z to discover new music, with 64% of TikTok users using the platform for music discovery. Caribbean artists could potentially use this platform to reach a new audience and gain exposure.
   
   
4. Catalog vs Current The report suggests that consumption of current music titles (less than 18 months old) has decreased in comparison to catalog music. Caribbean artists should consider this trend and balance their releases to include both current and catalog music to maintain a strong presence in the streaming market.
   
   
5. Catalog Acquisitions Although interest rates have cooled down the artist catalog investment market, there were still notable transactions in the last 12 months for artists such as David Bowie, Neil Diamond, Sting, Justin Timberlake, Phil Collins, and Whitney Houston. Caribbean artists with an established catalog could potentially benefit from similar acquisitions.
   
   
6. Streaming Video On-Demand Content (Film & TV) The report indicates that super fans of superhero movies spend 78% more money on movie viewership compared to the average citizen. Caribbean artists could potentially create music that is featured in superhero movies or TV shows to gain exposure to a broader audience.
   
   
7. Hype vs Reality While NFTs have generated a lot of hype, the report suggests that only 4 out of 10 people who’ve heard of NFTs can correctly define them. Caribbean artists should be cautious before investing in NFTs and consider other means of revenue generation.
   
   
8. Music Industry Challenges Luminate's system has seen a significant increase in the creation of ISRCs (International Standard Recording Codes) since the beginning of 2020, which could indicate an increase in new music releases. Caribbean artists should stay up-to-date with the latest industry standards and consider using ISRCs to track their music releases and royalties.
   
   
9. Globalization According to the report, Latin was the fastest-growing genre in 2022 in Total On-Demand (audio+video streaming), compared to R&B/Hip-hop, Rock, Pop, Country, and Dance/Electronic. Caribbean artists should consider incorporating Latin influences into their music to appeal to this growing market.
   
   
10. The Power of Diverse Audiences The report suggests that advancing gender equality in the music industry could be achieved by providing equal pay, networking opportunities, and mentorship opportunities for women and gender expansive employees. Caribbean artists should consider supporting this movement and promoting diversity in the industry.
    
    

Overall, the trends highlighted in Luminate's report suggest that there are many opportunities for Caribbean artists to expand their audience and gain exposure in the global music industry. By staying up-to-date with the latest trends and incorporating them into their marketing strategies,

A recent report by CNM has shined a spotight on the prevalence of illegitimate streaming practices in the French music industry. 

The report suggests that at least 1%-3% of music streams in the country are fraudulent and generated through paid-for stream farms. These streams are generated by "bad actors" who want to siphon royalty money away from legitimate artists.

The CNM study analyzed a vast set of data provided by Spotify, Deezer, and Qobuz, as well as a panel of distributors, including Universal, Sony, Warner, Believe, and Wagram. 

The study found that music distributed by these companies represented more than 90% of the top 10,000 most listened-to titles on Spotify and more than 75% of the overall volume of streams on Deezer.

The report estimates that between 1 billion and 3 billion streams in France in 2021 were fraudulent. If we apply this threshold to wider industry value figures, the streaming fraud problem becomes clear. 

The French music market in 2021 generated EUR €492 million (USD $581.5m) in streaming revenues annually, and 1% of that figure would be €4.92 million ($5.8m), while 3% would be €14.76 million ($17.4m). 

If we apply the same figures globally, one percent would be $169 million, and three percent would be over half a billion dollars.

It is worth noting that the CNM report only considered fraudulent streams detected by the platforms and eliminated from the sharing of royalties. The actual number of fraudulent streams may be much bigger than the reported figure.

The study also found that hip-hop/rap music represented 84.5% of fraudulent streams detected among Spotify's top 10,000 tracks during 2021. 

This is to be expected since hip-hop is the dominant genre in the French market. However, compared to the total number of streams generated by hip-hop and rap in 2021, fraudulent streams represented a small share of the genre's total listens, with a 0.4% share on Spotify and 0.7% on Deezer.

The study claims that the market share of streams detected as fraudulent on total plays of other specific genres was significantly higher for the likes of background music (4.8% on Deezer) and 'non-musical titles' (3.5%).

The CNM has called out Amazon Music, YouTube, and Apple Music for declining to participate or supply data for the study. These platforms were "unable or unwilling to share their data according to the defined observation perimeter, despite all the guarantees of confidentiality that the CNM provided them."

This report highlights the need for the music industry to take a more proactive approach to tackling fraudulent streaming practices. Legitimate artists deserve to be compensated fairly for their hard work, and it is the responsibility of music platforms and distributors to ensure that they are not being ripped off by "bad actors."

 Let's hope that this report will serve as a wake-up call to the industry to take action against fraudulent streaming practices.

Jamaican Reggae legends, The Mighty Diamonds, are taking the music industry by storm once again. The iconic trio is extending their intellectual property into the blockchain with Dequency.io, a decentralized marketplace for music and visual creators to connect and collaborate in web3.

With sync licenses for music, NFT art, and other related metaverse content up for grabs, Dequency.io is a game-changer for musicians and music rightsholders. The Mighty Diamonds are now part of this innovative platform, allowing them to upload their music and make it available for licensing while visual creators can explore and obtain licenses to use their music in web3 productions like NFTs, metaverse content, and on-chain games.

Founded in early 2021 by Haldeman, George Howard, and Mark Ross, Dequency.io aims to empower creators and make audiovisual collaboration easier and less expensive while paying them instantly. Haldeman, who is a former CEO of Riptide Music Group, brings his expertise and knowledge to the table and is a valuable asset to the Dequency team.

The Mighty Diamonds, who are considered pioneers of roots reggae, have been making music since 1969 and have released numerous albums to critical acclaim. With their intellectual property extended in the blockchain, they are set to benefit from the global reach of Dequency.io and its web3 ecosystem. 

This move is sure to create new revenue streams and opportunities for the group. The decision to extend their intellectual property into the blockchain is a strategic move that is sure to pay off. 

We can't wait to see what other artists and rightsholders will do with Dequency.io and the exciting possibilities that web3 has to offer Caribbean artists and rightsholders. 

This is a game-changer, and we are here for it

Spotify's annual Stream On event held in Los Angeles on March 8, 2023, introduced a host of new product updates and tools for artists. 

The company also published its annual music royalties report, Loud & Clear, which provides insights into how much artists and rightsholders earn from music on the platform. 

As a music expert with 20 years of experience in brand strategy management, this report aims to identify the value proposition for bootstrapped artists.

Overview of Spotify's Music Royalties:

Spotify's updated Loud & Clear report reveals that "nearly 70%" of every dollar generated from music on the platform is paid back as royalties to rightsholders, which includes record labels, publishers, independent distributors, performance rights organizations, and collecting societies. 

As of 2022, Spotify's all-time payouts to the music industry are approaching $40 billion, which includes both recording and publishing royalties. The company also reported that in 2022, it had paid more than €34 billion ($35.75bn at annual average exchange rates) in royalties to certain record labels, music publishers, and other rights holders since its launch.

Earning Potential for Bootstrapped Artists:

Spotify reported that in 2022, 10,100 artists generated at least $100,000 on the platform alone, up from 4,300 artists five years ago. These artists come from more than 100 different countries worldwide, and streaming has lowered barriers to entry. 

Artists who, in the past, might have struggled for opportunities, are now finding their audiences. Additionally, 57,000 artists generated more than $10,000 on the platform in 2022, up from 23,400 in 2017. Of these artists, nearly 20,000 live in countries outside the IFPI's Top 10 music markets. Moreover, 1,060 artists generated more than $1 million on the platform, up from 460 in 2017. 

These figures represent revenue generated from Spotify alone. When taking into account earnings from other services and recorded revenue streams, these artists likely generated four times this revenue from recorded music sources overall, plus additional revenue from concert tickets and merchandise.

Key Takeaways for Bootstrapped Artists:

Based on Spotify's updated Loud & Clear report and Stream On event, bootstrapped artists can benefit from the following value propositions:

1. Earning potential: Spotify's platform provides opportunities for bootstrapped artists to earn significant revenue from music streaming. The number of artists generating more than $1 million and those generating $10,000-plus has more than doubled over the past five years.
2. Lowered barriers to entry: Streaming has lowered barriers to entry, providing opportunities for artists who, in the past, might have struggled for opportunities, to find their audiences.
3. Geographic reach: Nearly 20,000 artists live in countries outside the IFPI's Top 10 music markets, indicating that Spotify's platform provides an opportunity for artists to reach audiences globally.
4. Revenue streams: Bootstrapped artists can benefit from revenue generated from other services, such as merchandise and concert tickets, in addition to revenue generated from music streaming on Spotify.

Conclusion:

Spotify's updated Loud & Clear report and Stream On event provide insights into the earning potential and value proposition for bootstrapped artists on the platform. Bootstrapped artists can benefit from earning significant revenue from music streaming, lowered barriers to entry, geographic reach, and revenue generated from other services. Therefore, bootstrapped artists should consider leveraging Spotify's platform to reach their audiences and generate revenue from their music.

Nicki Minaj, the famous rapper and songwriter, recently made headlines with the announcement of her new label. However, it appears that there is one notable absence from the label's starting roster - Jamaican Dancehall artist Skeng. 

This has caused some confusion among fans, who were excited to see what Minaj's new label would bring to the table.

In a recent Apple podcast, Nicki hinted that Patty Lauren would lead the label's A&R efforts, resulting in a starting lineup that includes Ghanian Nana Fofie, Baltimore rapper Tate Koban, Queens rapper Rico Danna, and Bronx-based rapper London Hill. While these artists are no doubt talented, many were surprised that Skeng, who has been making waves in the Jamaican music scene, was not included.

Skeng signed a global joint venture publishing deal with Geejam and California-based Downtown Records in June 2022, along with his stablemates Shacko and Coop. 

The deal was seen as a significant milestone for Skeng, who had been gaining a lot of attention for his unique blend of Jamaican Dancehall and other genres.

"For Nicki to sign Skeng, her new label would have to buy out the Geejam/Downtown deal," explained music brand strategist Lloyd Laing, who played a key role in negotiating a landmark publishing deal with Sony/Columbia for Jermaine Edwards and Rushawn earlier this year.

"The question to ask... is it worth buying out?" he added.

This raises an interesting question about the value of Skeng's talent and potential in the music industry. While Nicki's label would undoubtedly benefit from having Skeng on board, the cost of buying out his existing deal may not be worth it in the long run.

As industry insiders continue to watch the rollout of Nicki's Republic imprint closely, many are curious to see if Skeng eventually signs with the unnamed label. 

If he does, it could be a game-changer for both Skeng's career and Nicki's label, as they both work to make a name for themselves in new spaces.

Over the years, the evolution of music formats and distribution methods has significantly impacted the cost of a music single. In the 1960s, the price range for a single was relatively affordable, usually ranging from $0.50 to $1.00. However, there was still some variation with some singles being sold for as low as $0.39 and others as high as $1.29.

Fast-forward to the 1970s, and the average cost of a single had increased to around $0.69 to $1.25, with some singles being sold for as low as $0.49 and others as high as $1.99. The 1980s marked the rise of MTV and the music video, along with cassette tapes and CDs, which brought about a range of prices from $0.99 to $2.99.

The 1990s saw the emergence of CDs as the dominant format for music, with CD singles typically being more expensive than vinyl. However, the average cost of a single record remained around $2.00 to $3.00. 

The advent of digital music and online distribution platforms in the 2000s led to a decrease in the average cost of a single record, with many singles being released exclusively as digital downloads for around $0.99 to $1.29.

Entering the 2010s, digital downloads continued to dominate, with prices ranging from $0.99 to $1.29. 

Additionally, vinyl singles saw a resurgence in popularity, with some being sold for around $5.00 to $10.00. 

In the current era of the 2020s, the cost of a music single varies depending on the format and distribution method. 

Digital downloads are typically priced around $0.99 to $1.29, while vinyl ranges from around $5.00 to $15.00.

With the rise of music streaming services such as Spotify, Apple Music, and Tidal, the way people consume music has drastically changed. 

Monthly subscription fees grant listeners access to millions of songs. However, for artists, a single stream on Spotify is worth only 0.003 cents. 

In other words, 150 streams on Spotify are equivalent to one unit sold or just 45 cents US per single, according to RIAA certification criteria. 

Despite all the digital bells and whistles of modern media, the earning power of the average musician has not changed since the 1970s.

Though a seemingly small earning potential, many artists still view streaming services as a way to reach a wider audience and build their fan base, which can lead to greater success in the long run.

As the music industry continues to evolve, it will be interesting to see how new technologies and platforms shape the future of music consumption and the cost of a music single. 

One thing is for sure: the industry will continue to change, reflecting the dynamic and ever-evolving nature of music.

The music industry has been undergoing a major transformation over the last decade, with the rise of streaming services and social media platforms, including TikTok. Now, the popular video-sharing app is making a bold move that could challenge the major record companies.

TikTok has announced a major streaming exclusive deal with hip-hop icon, Snoop Dogg. 

The rapper's iconic Death Row catalog, which he acquired last year, will appear exclusively on the platform for a week via SoundOn, TikTok's music distribution service.

What's more, Snoop Dogg has signed a deal to directly distribute the Death Row catalog to TikTok and Resso via ByteDance products. This means that TikTok will have direct access to the catalog without having to go through a major label, putting the industry giants on notice.

TikTok's move is significant, as it proves the platform can create major music moments and partnerships without major label involvement. 

This could potentially disrupt the industry and challenge the major record companies' dominant position.

With its massive user base and influential reach, TikTok has the power to shape the future of the music industry in unprecedented ways. 

The music industry is no stranger to disruption, and it will be exciting to see how this plays out and what the future holds. 

As a music analyst with over 10 years of experience in digital music technology, I'm eagerly watching to see what comes next.

A 80% drop in new podcasts created was reported by Listen Notes, and a 5% shrink in listener growth was reported by Insider Intelligence. 

The shrink in numbers can be attributed to a rebound after the pandemic inspired a boom in new shows and gave people more time to listen. Podcasting's show and listener slowdown has coincided with a larger reckoning for the tech industry's advertising business. 

A 27% growth in podcasting advertising is forecasted by Insider Intelligence, down from 55% in 2023.

However, podcasting appears to be entering a new phase, rather than phasing out. There were 74 million weekly listeners in the US last year, according to Edison, and over 25 million new episodes were released in 2022, according to Listen Notes. 

Spotify has become a bellwether for all of podcasting as it incorporated networks and multiplied the number of shows on its platform. 

Despite spending billions and drawing in podcast listeners, Spotify has struggled to monetize its investment and recently laid off a number of workers in its podcast arm.

Podcasting is also suffering from a lack of innovation and new blood, with the top 10 most-listened-to podcasts last year being shows that have been around for years. Most podcasters have not benefited from the boom in podcast advertising, leading to a shift towards paywalls and subscriptions from the biggest platforms and producers. 

Smaller, niche networks and individual shows have moved to user-backed sites like Patreon for revenue. Despite the decline in new podcasts, the CEO and founder of Listen Notes, Wenbin Fang, remains bullish on podcasting and believes the ratio of high-quality shows is increasing.

CertifiedStreams has recently launched its Interactive Caribbean Music Report, offering a comprehensive resource for the business community interested in the Caribbean music genre. 

The monthly report provides in-depth data-driven analysis and insights on the latest trends and developments on the top 500 artists and Top 200 songs from the region that are on the mainstream music radar.

Designed for industry professionals and music executives, this report offers a unique and valuable look at the impact of Caribbean music in the mainstream.

With its focus on data and trends, some may argue that the report overlooks the cultural and artistic significance of Caribbean music. 

Additionally, the business-focused approach may not appeal to all music enthusiasts who prefer a more immersive and personal experience. 

However, this report offers invaluable insights and analysis that can help unlock the full potential of the Caribbean music market.

With its weekly updates, CertifiedStreams' Interactive Caribbean Music Report provides a unique and comprehensive look at this vibrant and dynamic world. Whether you're a music marketer, industry professional, or academic seeking a better understanding of the Caribbean music genre, this report is a valuable resource.

In conclusion, CertifiedStreams' Interactive Caribbean Music Report is a groundbreaking platform that offers a wealth of information and a new approach to exploring the world of Caribbean music. 

Despite its limitations, it is an invaluable resource for anyone looking for easy-to-digest and comprehensive data on Caribbean Music.

The global music industry is thriving, with a current valuation of 15.22 billion dollars. 

However, the Caribbean region is still struggling to catch up with its North American and European counterparts. The North American market is expected to account for 7.5 billion USD of revenue in 2023, with the caribbean reaping a .52% market share cut of that market share complimented by a 0.60+% European market share, with an additional 0.02% spread throughout the rest of the world.

With only 18.1% of Caribbean music consumers between the ages of 14-25 able to purchase music, the disparity highlights the major ecommerce hurdles that the Caribbean music industry must overcome in order to become a competitive player in the global music scene. 

The elephant in the room still remains that a majority of Caribbean music consumers are still unable to purchase music due to limited ecommerce options, putting the region at a disadvantage.

With physical music stores on the rise, though admittedly smaller than before, they are experiencing a revival on and offline, especially with the rise in physical sales which experienced a 25% increase in 2022.

However with less that 10 locations throughout the English speaking Caribbean, and most inbound/Duty Free, this presents an innovative opportunity for music entrepreneurs in the Diaspora and the region.

The rise of digital music has led to a surge in music streaming, with 45 billion streaming hours recorded in 2023. 

Digital music also accounts for 65% of music revenue and 80% of marketing budgets, with 100,000 tracks being released each day. 

Despite this growth, the Caribbean region is still lagging behind in terms of consumer access and revenue.

The Caribbean music industry must take steps to resolve the ecommerce hurdles that are limiting consumer access. 

This can be achieved by working with platforms like PayPal to allow for consumer purchases, or by engaging with regional governments to open up ecommerce options for consumers.

In addition to addressing ecommerce challenges, the Caribbean music industry must also focus on promoting the region's music and artists through the right platforms. 

Social media channels like Facebook and Instagram, video apps like TikTok and YouTube, and music streaming services like Spotify and Apple Music are all crucial to the industry's growth this year.

TikTok, in particular, has become an influential platform for indie artists from the region. Acts like Jermaine Edwards, Sasique, and Nadg have made a mainstream impact in 2022 via the platform.

However, it is important to note that relying solely on TikTok as a solution to the Caribbean's market access challenges is not sustainable.

The UK continues to be a major player in the global music scene, acting as the biggest catalyst for ethnic music in the mainstream. Western and Central Europe are also playing a role in bringing genres like Reggae, Dancehall, Soca, and Afrobeat to North America. 

The Caribbean region has the potential to make a similar impact, but it must address its ecommerce challenges and promote its music and artists through the right platforms.

In conclusion, the global music industry is flourishing, but the Caribbean region is still struggling to catch up. 

The ecommerce hurdles faced by the Caribbean music industry must be addressed in order for the region to become a competitive player in the global music scene. 

By working with platforms like PayPal, engaging with regional governments, and promoting the region's music and artists through the right platforms, the Caribbean has the potential to make a major impact in the global music industry in 2023.

Spotify, the leading music and podcast streaming service, is undergoing a major restructuring in order to improve efficiency, control costs, and speed up decision-making. The CEO of the company has announced that certain areas of the business will be centralized under new leadership, and the number of employees will be reduced.

According to the CEO, while the company has made progress in improving speed, they have not focused enough on efficiency. In today's challenging economic environment, efficiency is more important than ever. The CEO also acknowledged that there have been issues with costs outpacing revenue growth, and this restructuring is necessary to address that.

As part of the restructuring, Dawn Ostroff, an executive at Spotify, will be departing the company. The CEO expressed gratitude for Ostroff's contributions to the company, citing her efforts in growing Spotify's podcast content by 40x, driving significant innovation in the medium, and becoming the leading music and podcast service in many markets.

The CEO also announced that Gustav, who has been with Spotify for a long time, will be appointed as Chief Product Officer and Alex as Chief Business Officer and both will be leading these teams as co-presidents, effectively helping the CEO run the company day-to-day.

These changes will allow the CEO to focus on working on the future of Spotify and the company is confident that with the new leadership and restructuring, they will be able to achieve great things. The one-on-one conversations with the impacted employees will take place over the next several hours, and while the CEO believes this decision is right for Spotify, they understand that it may be viewed as a shift in the company's culture.

Spotify has reported that it added 7 million net Premium subscribers in Q3 2022, bringing its total global paying subscriber base to 195 million. The company also generated $3.06 billion in quarterly revenues in Q3, a 12% increase from the previous year. 

Despite the recent trend of layoffs in the technology sector and music industry, Spotify has not announced any job cuts. In contrast, rival music streaming platform SoundCloud began reducing its global workforce by 20% in August. Other tech giants, such as Google, Microsoft, Facebook and Amazon, have also announced layoffs this year. According to tracking site Layoffs.fyi, a total of 55,970 tech workers have lost their jobs across 173 tech firms so far this year.

Soca music, a genre that originated in Trinidad and Tobago, has been steadily gaining popularity in recent years and is poised to dominate dancehall in 2023.

One of the key reasons for this is the increasing global appeal of soca music. 

The genre has traditionally been popular in Caribbean countries, but it is now attracting fans from all over the world. 

This can be seen in the success of soca artists like Machel Montano, who has been nominated for a Grammy award and has a huge international following. 

Additionally, soca music is often seen as being more inclusive and welcoming to a diverse range of people, which is appealing to audiences who are looking for a more positive and uplifting music experience.

Another factor that will contribute to soca's dominance in 2023 is the increasing popularity of Caribbean culture. 

With the rise of social media, people are becoming more exposed to Caribbean culture and are finding it to be an exciting and vibrant part of the world. 

This is also reflected in the popularity of Caribbean-inspired fashion, food, and festivals, all of which will help to increase the visibility and popularity of soca music.

The fusion of soca with other genres will also play a big role in its dominance. Soca music has been blended with EDM, Reggaeton, Hip Hop and other genres, creating a sound that appeals to a wider audience. 

This has made it more accessible to people who may not have been exposed to the genre before. 

With more collaborations and fusions, soca will continue to appeal to a wider range of people in 2023.

Finally, the soca industry is well-organized and has a strong infrastructure in place. 

This is evident in the successful execution of events such as Trinidad and Tobago's carnival, which is the largest carnival in the Caribbean and attracts thousands of visitors from around the world. 

The Soca music industry is also well supported by government, media, and corporate sponsors, which will help to ensure that the genre continues to grow and evolve in the coming years.

In conclusion, soca music has all the ingredients to dominate dancehall in 2023, with its increasing global appeal, positive and inclusive message, and the increasing popularity of Caribbean culture. 

With a growing international appeal and well-organised industry support, Soca music is posied to outshine homegrown Dancehall unless its Governmental support and acceptance with corporate jamaica has a positive paradigm shift in 2023.

We start a new series on Louditup.com where we ask ChatGPT for solutions to some of Homegrown Reggae/Dancehall most plaguing problems..

Here is the First Question:
What are some of the problems and challenges affecting the growth of home grown reggae and what is the outlook for the industry in 2023??

Reggae music, a genre that originated in Jamaica in the late 1960s, has been a staple in the Caribbean and African diaspora for decades. However, its mainstream popularity has been limited, with the exception of a few notable artists such as Bob Marley and Shaggy. As we look to 2023, it is worth considering the potential for reggae music to gain wider acceptance in the mainstream digital music market.

One reason for optimism is the growing global popularity of dancehall, a subgenre of reggae that originated in Jamaica in the 1970s and is characterized by its fast beats and explicit lyrics. 

In recent years, dancehall has been increasingly incorporated into mainstream pop music, with artists such as Beyoncé, Drake, and Rihanna all releasing songs that draw heavily from the genre. This crossover success suggests that there is a growing appetite for the unique rhythms and melodies of reggae among mainstream audiences.

Another reason for optimism is the increasing diversity and representation of reggae music in the digital music market. With the rise of streaming platforms, it is easier than ever for reggae artists to reach a global audience, regardless of their location. 

Additionally, with the continued growth of social media, reggae artists are able to connect with fans and promote their music more effectively than ever before.

Another potential driver of reggae music's mainstream success is the increasing focus on authentic representation of Caribbean culture, it's an important factor that the industry must take into account. 

The industry is becoming more aware of the need to promote the culture, the history and the narratives of the Caribbean people, this is a positive step forward in terms of the representation of Caribbean music in the mainstream.

However, it is also important to note that reggae music has historically faced challenges in gaining mainstream acceptance. The genre has often been associated with poverty, crime, and political turmoil, which can make it difficult for audiences to connect with it on a personal level. 

Additionally, the lyrics of many reggae songs are heavily steeped in patois, which can be difficult for non-native speakers to understand.

Despite these challenges, it is clear that reggae music has the potential to gain wider acceptance in the mainstream digital music market in 2023. 

The growing popularity of dancehall, the increasing diversity and representation of reggae music in the digital music market and the increasing focus on authentic representation of Caribbean culture are all positive indicators that the genre is on the verge of a breakthrough. 

It will be interesting to see how the industry and audiences respond to the potential of reggae music in 2023.

Despite the cold global weather and the pending d-monetization of the US dollar by BRICS, Jamaica was the place to be for winter 2022. From Hollywood celebrities to heads of government, they all flocked to Jamaica to participate in the entertainment scene, which had events for all social classes. 

Some of the popular locations included French Man's Beach and Plantation Cove, which hosted some of the season's most memorable events, as well as the Kingston Harbour New Year's celebration.

Music and entertainment, although primarily recognized by the Jamaican government as part of the informal sector, has become the main attraction for tourists visiting the island in the 21st century. However, sun, sex, and marijuana still remain integral to the Jamaican experience for some.

The biggest irony was Canadian Prime Minister Justin Trudeau, who chose to escape Canada's harsh winter and visit Jamaica incognito, even as his own government advised its citizens against traveling to the island. 

Cardi B and Offset, Tracee Ellis Ross, Burnaboy and The Family, RHOA alum Porsha Williams, and Good Times actor John Amos were among the celebrities who were spotted on the island and were warmly welcomed by Jamaicans of all backgrounds during their stay.

The number of people using music streaming services will reach 616.2 million by the end of 2022, according to a new report by Midia Research.

This is up 17.6% from the 523.9 million global subscribers Midia counted at the same time in 2021 (see chart above).

It may not have been as significant a slowdown as many feared... especially amid this year's wider macroeconomic pressures... but the YoY subs growth margin (+92.3m) slowed compared to the same increase in the prior year (+109.5m).

China might be a factor: Tencent Music Entertainment (TME) overtook Amazon Music in Q4 2021, according to Midia.

As of Q2 2022, TME had 82.7 million subscribers, representing 13.4% of the global market.

Although Spotify's market share has steadily declined, it still holds a global share of music streaming subs (30.5%), down from 33.2% in 2018.

Analysts argue that Spotify’s market share decline “has much to do with the growth of the Chinese market (where Spotify does not operate)”.

Among Spotify's rivals in the music streaming market, Amazon Music has 82.2 million subscribers, while YouTube Music has 55.1 million.

Apple Music continues its long-term trend of underperformance, with an estimated 84.7 million subscribers registering 13.8% market share, down 1.2%. 

For the first time in a single year, music audio streams in the United States surpassed one trillion streams.

According to US market monitor Luminate (formerly MRC Data / Nielsen Music), the 1 trillion mark was crossed on Saturday (November 26).

Luminate data also expressed the number of music audio streams in the US increased by 11.9 billion over 2021, when the figure was 988.1 billion.

It's also 7x more than the 142.9 billion music audio streams recorded in the US in 2015, according to Luminate data.

A trillion streams of US music audio in 2022 means music listeners have spent about 960,000 years streaming music.

Latin music had its most successful streaming week ever in the US on May 12, 2022 with 1.8 billion streams. This was the first time Latin music outstreamed Country music in a single week in the US, thanks largely to Bad Bunny's now Grammy-nominated album Un Verano sin Ti.

During the first half of 2022, according to Luminate, music audio streaming was up +24.7% around the world (across global territories). which showed that streaming revenues grew 10%, from $5.9 billion in H1 2021 to $6.5 billion in the first half of 2022.

Caribbean music metric service Certifiedstreams.com has data dropped its list of the Caricom region's top 20 Spotify Music Earners in 2022.

Spotify is regarded as the world's largest digital music audio streaming service 

The list was compiled using estimated data points provided by BMAT, considered one of the music industry's fasting growing music metric data providers.

1. Seam Paul - US$931,010
2. Bob Marley - US$511,340
3. Shaggy - US$496,080
4. OMI - US$217,510
5. Haddaway - US$175,540
6. Damian Marley - US$156,400
7. Beenie Man - US$152,640
8. Shenseea - US$145,010
9. Spice - US$114,800
10. Inner Circle - US$110,660

The final top 20 list will be released in the annual Certifiedstreams report slated for release in mid December.

INEFFABLE Records, a California-based Reggae-focused label, racked up 1.1 billion Spotify streams in 2022, surpassing VP Records to become Reggae's #1 Independent Digital Music Distributor.

Approximately 1.8 billion Spotify streams were generated by the Reggae genre in 2022 according to Caribbean music metrics service Certifiedstreams.

Based on INEFFABLE's 1.1 billion streams, it would hold 55% of the active digital reggae market, and has made significant in roads within the Caribbean music space, with a bevy of hits from Collie Buddz, KES, Anthony B, Demarco, Konshens, and Turbulence to name a few.

Under the leadership of CEO Thomas Cussins, Adam Gross INEFFABLE has shown a lot of growth over the past three years, with a near 50% year-over-year increase in streaming numbers since 2019, when 392 million Spotify streams were harvested.

In 2020 the label was placed behind the Universal Music as Reggae' biggest distributor.

Founded in 2006, the three pronged music group comprises of INEFFABLE LIVE, INEFFABLE MANAGEMENT, and INEFFABLE Records, and is based in Oakland, California.

There are currently 18 stellar acts currently signed to the label, including Collie Buddz, Iya Terra, J Boog, Stick Figure, The Elovators, and homegrown artist Jesse Royal, and according to its official website INEFFABLE Live produces close to 1000 concerts a year, and is in active partnership with a number of premium music festivals on the US west coast.

Discover INEFFABLE MUSIC

Global recorded music body IFPI has launched the ‘Official MENA Chart’, which it calls the first-ever official chart in the Middle East and North Africa (MENA).

The IFPI says that the chart captures music streaming services includings Anghami, Apple, Deezer, Spotify and Youtube from 13 markets across the MENA region, from Morocco in the West to UAE in the East – covering more than 300 million people.

The track Calm Down by Nigerian artist Rema has scored the first ever MENA Chart No.1.

According to the IFPI, recorded music market revenues in the Middle East and North Africa (MENA) region grew by 35% in 2021 – the fastest-growing region in the world.

The figures also showed that streaming represented some 95.3% of recorded music revenues in the region in 2021.

Following today’s chart launch, the regional top 20 tracks will be announced every Tuesday.

The Post-Covid music business has turned out to be a very challenging one for Reggae worldwide.

Certifiedstreams.com, the Caribbean-based music metrics service that tracks Reggae-related music data, has shared some very interesting insights to be included in its upcoming year-in-review report released each December.

Afrobeat continues to gormandise the Reggae market.

According to the data drop provided, Reggae music's global 2018 market share of 1.7%, has slimmed to 0.85% in 2022.

Afrobeat reported a 0.75% market share in 2018 which over the last four years has grown by almost 50% and is due to close 2022 at 1.2%.

As of Nov 2022, 8,300+ Reggae artists generated 1.1 Billion Spotify streams, 3.1 Billion Youtube views and 1.2 Million Radio Spins worldwide.

This is in comparison to the 4,300+ Afrobeat artists who generated 832 Million Spotify Streams, 2 Billion Youtube Views and 180,000 radio spins during the same period.

According to MIDia research group, Spotify reflected a 31% market share in 2021, with Youtube holding 8%.

Collectively they control 39% of the music streaming market.

Based on estimations by Certfiedstreams, the expected global streaming revenue for Reggae worldwide in 2022 is around USD24.59 Million.

Annual data has shown that the 90% lion's share of Spotify's streaming revenue is distributed to the genre's top 1%.

This leaves an estimated USD2.459 Million for the remaining 8,217 "professionally recognized artists" to split, but that also comes with its own set of variables to calculate.

341 festivals and concerts were slated in 2022. 

A 9.5% decrease compared to pre-covid numbers of 377 in 2018.

Europe accounted for 245 events or 39% of all Reggae live festivals, with North America accounting for just 70, followed by South America with a distant 8. 

Events in Oceania and Australia increased in 2022 to 9, up from 7 in 2018.

However, of the 341 slated in 2022, 187 reported an audience of less than 5,000 patrons.

Reggae has 5 commercially recognized sub-genres. Roots Reggae, Dancehall, Ska, Dub, and Reggae Fusion.

Roots Reggae reported the largest number of recognized music professionals with 3,700 artists, followed by Dancehall's 2,200 and Reggae Fusions' 1,000+.

Dancehall outpaced its counterparts this year on Youtube.

The sub-genre generated 323.6 Million Spotify Streams, 292,000 Radio Spins and 1.9 Billion or 61% of Reggae's 3.1 Billion views in 2022.

Roots Reggae continues to dominate Spotify and radio, generating 543.1 Million Spotify Streams, 580 Million Youtube Views,  and 720,000 of the reported 1.2 Million radio spins in 2022.

Reggae Fusion gained traction on terrestrial radio this year globally and reflected impressive growth on youtube. However, it continues to be outpaced by Dancehall on Spotify.

The sub-genre contributed a decent haul of 178 Million Spotify streams, 576 Million Youtube Views, and 274,000 radio spins to Global Reggae's 2022 Digital Streaming haul.

Pandora, the US-based music streaming service that once had over 81 million monthly listeners, now has fewer than 50 million.

The news was confirmed by Pandora’s parent, SiriusXM, in the latter company’s Q3 2022 earnings results, as announced on November 1, 2022.

SiriusXM acquired Pandora in a $3.5 billion all-stock deal in February 2019.

According to SiriusXM, as of September 30, 2022, Pandora counted 48.77 million monthly active users (MAUs).

That was down by over 3.8 million on the 52.62 million MAUs that were using Pandora in 2021.

There was better news for Pandora in Q3 2022 in terms of its advertising revenues. which grew 1% YoY to $407 million in the quarter, despite a macro-digital advertising market that is notably softening as the year goes on.

Recently the Jamaica Broadcast Commission's pronouncement of its ban on songs related to "Molly, Scamming, and Gun Violence" has created an uproar among homegrown music professionals.

The general consensus is that the regulation is a "new attack" on Jamaican music.

However, once properly interpreted, the regulations are not limited to Jamaican music only.

Reggaeologist Lloyd Laing highlighted via twitter :- "Real Dancehall Music is not created to be played on radio..it’s created to be played in the DANCEHALL..if radio takes the risk to play a DANCEHALL song it’s a choice..but real dancehall is not created for radio.."

Via twitter DM in a brief conversation he further stated that despite the vocal dissatisfaction, the ban was not just for Dancehall music, but for ALL songs that breach the new regulations.

"Songs like Weekends I Can't Feel My Face fall into the broadcasting commission's new regulatory net, as well as a slew of songs from mainstream music that make references to the banned themes.", stated Laing.

But the writer was also duly reminded that this debate is as old as Mento.

With close to 30+ terrestrial radio stations on radio, less that ten play 50% or more local Reggae music, and of those with a dedicated format the number dwindles down to 3 or four.

Regardless of this age old problem, the recent changes have re-ignited a a fresh haggle surrounding the Jamaican governments recognition of Dancehall's transistion from a cornered space for poor people's music into a globally influencial contender within today's mainstream media.

SoundCloud just launched a new creator dashboard and a new name for its artist services platform, now dubbed SoundCloud for Artists.

‘SoundCloud for Artists’ was formerly known as ‘Repost’ which SoundCloud acquired in May 2019 for around $15 million.

Following the acquisition of Repost, in April 2020, SoundCloud launched its Repost by SoundCloud marketing and distribution platform. At the time, it said that it was aimed at “serious artists who want to take their career to the next level”.

Now, all of that has been reborn as ‘SoundCloud for Artists’. The rebranded services platform was announced on Thursday (October 13) by Tracy Chan, SoundCloud’s Senior Vice President of Creator, and former Head of Music at Twitch.

Read More..

Audio streaming giant Spotify has duly recognized the efforts of Island Music Club to push Reggae and Dancehall into the new digital mainstream.

On Tuesday Spotify saluted Island Music Clubs Dancehall Top40 Weekly playlist as one of the platform's most popular user-generated playlists and is now regarded among Spotify's overall Top 10% and the 1% from the Caribbean and LATAM Region. 

Island Music Club is a  Jamaican-based music-focused UGC creator, consisting of over 20+ Spotify playlists, and 55+ Reggae-inspired, dancehall driven websites, which attract just over 30 million engagements monthly.

Listen To The Dancehall Top40

YouTube’s 12-month payouts to the music industry between July 2021 and June 2022 rose to $6 billion, up 50% from the $4 billion it reported in June of 2021.

YouTube says it’s on track to surpass Spotify as the top contributor of music industry revenue by 2025. Spotify reported that it had paid musicians and the industry $7 billion in 2021.

“This significant uplift in payments from YouTube through to the wider music industry is very positive news for artists and songwriters in a time of economic uncertainty and rising touring costs,” said Annabella Coldrick, Chief Executive, Music Managers Forum.

However, it has been suggested that YouTube needs to tighten up where their payments are sent. The report included detailed allegations that YouTube’s rights-management system is “full of errors” and “ripe for abuse.”

Read More

Rowen will continue to lead global marketing strategies across the Island roster including Shawn Mendes, Demi Lovato, The Killers, Lauren Spencer Smith and more. Based in New York, he will report directly to Alexander.

Rowen began his career in music at UMG in 2008, as Coordinator in the Artist Develop­ment Department of the former Island Def Jam Music Group (IDJ).

He joined the International Department in 2012 and was eventually promoted to Vice President, International Marketing.

Working across three label groups with Island, Def Jam, and Republic Records, Rowen spearheaded global campaigns for Shawn Mendes, Demi Lovato, Post Malone, The Killers, Pusha T, Bon Jovi and more. 

In 2021, he officially started working solely for Island as Head of International Marketing.

Read More

Snapchat is launching a new Creator Fund, which it says is designed “to recognize emerging, independent artists for the critical role they play in driving creation”.

Starting in August, Snap says it will pay monthly grants of up to $100,000 to independent artists who are distributing music on Snapchat via DIY distributor DistroKid.

Currently, musicians signed to Snap’s music label and publisher partners monetize their content through Snap’s label and publishing licensing deals.

This new fund is a separate grant program for any musician that has opted into the Snapchat x DistroKid distribution deal by granting all rights.

Read More

Today (July 25), then, is a big day: Meta has just announced that it is changing the way artists and music rightsholders are going to be paid from Facebook – and that it WILL now be moving to a ‘revenue-share’ model for user-generated video content.

Whether the music industry is united in being happy with the size of that revenue share, of course, is yet to be seen.

(Lest we forget, in a potentially unrelated – but also potentially related – move, Kobalt Music Publishing just pulled its 700,000 songs off Instagram and Facebook in the US, having failed to agree a new licensing deal with Meta).

Here’s how the new system works: Meta has confirmed that video creators who choose to use licensed music in videos over 60 seconds long on Facebook will receive a 20% share of any advertising revenue generated by their creation.

The remaining 80% of that advertising revenue will then be split between the appropriate music rightsholders and Meta itself.

What’s the nature of that split? We don’t yet know – Meta hasn’t confirmed it.

Interestingly, it also means that users on Facebook – including influencers with lots of followers on the platform – have suddenly become monetarily incentivized (via their 20% share) to promote licensed music they love in their posts.

Read More

Legendary Dancehall DJ Merciless, was found unresponsive in a Kingston hotel this afternoon in Jamaica.

Efforts to revive the Artiste was unsuccessful, and the man born Lennard Bailey was pronounced dead shortly after.

Known as a formidable soundclash artiste, he made his debut in 1992 on the B side of Jigsy King's "G&G" as Sugar Demus with the single "War Between Matie & Matie", before switching  to his infamous moniker "Merciless" in 1994, which would also be his breakout year.

He would deliver a slew of hits for Stone Love Records and Annex Records, but literally worked with every label that was available throughout the 90's to early 2000's, and along the way created a catalog of over 300 commercial releases and over 270 feature appearances.

"Ole Gallis", "War Zone", "Dorothy", "Mavis", "Gun From Paris", "Gizada", "Man Confuse" are just a fistful of over 20+ bonafide local hits he delivered in his lifetime from his catalog.

His death comes as a shock to the Jamaican music community at home and aboard and signals the loss of another talented homegrown legend whose name and voice will remain forever dear in the ears and hearts of fans worldwide.

Jamaican-based music discovery platform Island Music Club, has revealed their recent acquisition of the Video Hits Daily website.

VideoHitsDaily.com is a premier video curation website that serves one new video each day to an audience of over 150,000 visitors each month, and was quietly acquired for an undisclosed sum by Island Music Club's parent company Avaris Interactive Group.

The site has been under reconstruction since its purchase and is hinted to sport a brand new facelift .

VideoHits Daily will join Island Music Club's growing network of over 18 premium music-focused websites generating close to 10 million views monthly.

Downtown Music Services has entered into a new agreement with Jamaica-headquartered music company Geejam Music, which includes Geejam Studios in Port Antonio, Jamaica.

According to a statement announcing the news, this global deal will see Downtown Music Services provide “funded music publishing administration and label services” for Geejam Music’s existing catalog and roster of songwriters and producers.

Jon Baker, the former President of Island Jamaica first opened Geejam Studios in Port Antonio, Jamaica in 1998.

Baker’s own Gee Street Records label enjoyed successes from the likes of PM Dawn, The RZA, The Jungle Brothers, Queen Latifa and The Stereo MCs in the 1980’s and 1990’s.

Geejam Studios now claims to have become the “premier” residential recording facility in the region.

The facility hosts sessions, writing camps and retreats for the likes of Drake, Harry Styles and recently Megan Thee Stallion, Sam Smith and The Rolling Stones to name a few.

Read More

Universal Music Group, via its Universal Music Production Music division, has quietly launched a new sample service called Usample.

The major music company filed for a US trademark application for Usample in October 2021.

According to the Usample website, the service offers a catalog of around 7,000 “rare” tracks, that, Universal says, come “from the depths of the [UMG] archive, digitised for the first time since the original pressings”.

It’s explained further that each and every track on Usample’s website was originally made as library music for TV and film.

Usample says that some of the early releases on its website date back to the early 1960’s and 1970’s and that “these legacy works are highly sought after by crate diggers and record collectors alike”.

Universal’s new sample service is an interesting new addition to the wider sample library landscape. Only, there’s a catch. Usample is only accessible to major label affiliated artists.

Read More

SoundExchange has unveiled the next generation of solutions to make the business of music more accessible and fairer, including a new mobile app, look, and website that will serve as a resource for creators, publishers, and digital service providers. 

These new tools support a community of more than 570,000 creators – distributing more than $9 billion since inception.

The new app enables creators to manage their business and makes it easier to track royalty payments they are due. 

The revamped website will be the online resource used by creators to get paid; companies to search, identify and track music; managers to oversee their clients’ rights and payments, and digital service providers to help fulfill their obligations.

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UK-based fast-fashion retailer Pretty Little Thing has tipped Khalia's "Island Girl" single as the soundtrack for its 2022 summer swimwear campaign.

The reveal came via an instagram reel produced by Youtuber Nella Rose for the campaign and has attracted over 41K views in just a few days.

Produced and released by legend Anthony "CD" Kelly in 2019, the "Island Girl" single proved to be a breakout moment for Khalia, who has never missed a stride since and is enjoying a busy summer with back-to-back releases slated for July.

"Its an amazing development, and we consider it a Big Deal!!" stated CD Kelly.

Pretty Little Thing was started in 2012 by two brothers, Umar and Adam Kamani in Manchester, England as a small online accessory retailer and has since expanded to a 600 million US dollar company with locations in three countries. 

The Recording Academy has added five new GRAMMY including Songwriter Of The Year, Americana Performance, Soundtrack For Video Games, and Song For Social Change along with fourteen rule and procedural changes.

All new category additions and rules go into effect immediately for the 2023 GRAMMYs.

One important change to note is the eligibility for Albums being considered for nomination.

According to the RIAA "To be eligible for GRAMMY Award consideration, an album must contain greater than 75 percent playing time of newly recorded (within five years of the release date), previously unreleased recordings*."

The previous eligibility rule was 50 percent. 

However, albums submitted in the categories of Best Compilation Soundtrack, Best Historical Album, Best Immersive Audio Album, Best Recording Package, Best Special Package, and Best Album Notes WILL accept albums that contain tracks that are not newly recorded.

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New York-based ORA Records, home of rising female talent Raybekah, has announced it has forged a licensing deal with Island Records UK for Raybekah's "Ex-Boyfriend", her upcoming release which has already sparked a viral frenzy on TikTok., reaping millions of views for the 19-year-old artist hailing from Lagos, Nigeria. 

"Ex-Boyfriend" will follow her latest release "I Like Boys" which is currently connecting in the west and has found itself ample spin on terrestrial urban radio stations in Jamaica, Trinidad, Antigua, and along the US east coast.

ORA Records was founded by Jamaican O'neil Anderson in 2018, to focus on the production and distribution of fringe soundscapes of a more underground and experimental nature.

With offices in New York and Lagos Nigeria, the licensing deal with Island Records UK is a milestone for ORA Records and signals the growing confidence of the industry's major players in the young label's ability to find talent and deliver music with mainstream potential.

Listen To Raybekah's "I Like Boys"

Believe-owned DIY music distributor TuneCore has overhauled its pricing structure for independent artists – in what it says is its “biggest change since opening for business 16 years ago”.

Announced today by Andreea Gleeson, TuneCore’s Chief Executive Officer, the platform is introducing new ‘Unlimited Release Pricing Plans’.

What that means: TuneCore is – for the first time in history – enabling artists and labels to distribute an uncapped amount of music to services like Spotify and Apple Music each year for a single annual price.

TuneCore has historically charged artists under a price per-upload model, most recently at USD $9.99 per single, and $29.99 per album.

Now, with its ‘Unlimited Release’ plans, that’s all changed – bringing TuneCore closer in its pricing structure to rivals such as DistroKid.

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Spotify has launched a new interactive career advice portal for artists its calles In Focus.

The music streaming service says that the portal has been launched to “help artists and their teams achieve their career goals”.

On the ‘In Focus’ site, artists can choose from 21 ‘focus’ areas across five career categories defined by Spotify, including “create, promote, connect, earn, and learn”.

For each of these five categories, Spotify says that In Focus will “recommend the tools, resources, and educational materials to help them accomplish their goals and make the most out of every stage of their career”.

Spotify claims that the Spotify for Artists team “is on a mission to put artists at the center of the music industry, providing the tools and insights they need to build thriving fan bases on Spotify”.

The company cites other tools like its playlist submission tool, Canvas, and Soundtrap Capture app as all being “intended to put more control in the hands of artists”.

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CertifiedStreams™, the ambitious project led by Jamaican-based Institute of Cultural Policy and Innovation, finally announced a much-anticipated launch date of June 3rd, 2022.

Led by premier ethnomusicologist Dr. Dennis Howard, CertifiedStreams™ currently monitors 1200+ terrestrial radio stations, 22 streaming platforms, and 500+ online music hubs. 

It publishes four weekly charts, namely, Jamaicatop40.com, Caribbeantop40.com, Dancehalltop40.com, and Reggaetop40.com, which its press release states "Gives music professionals worldwide a data driven birds eye view of the regional music industry."

In the last 12 months, the project has seen an average online audience of 34,000 - 45,000 per weekly issue, with the Caribbeantop40 publication noted as its most popular currently, with just over 50,000 weekly readers.

On June 3rd, the company will expand its reach with a regionally focused music sales certification program, closely grafted to industry juggernauts RIAA, Billboard and UK Charts. 

However, this programme focuses on Spotify streams exclusively, and according to the Certifiedstreams.com website, there are three regional recognitions based on three milestones:

Silver = 250K Spotify Streams in 30 Days of Release

Gold = 500K Spotify Streams in 45 Days of Release

Platinum - 1.5 Million Spotify Streams in 90 Days of Release

Awardees will be highlighted in the CertifiedStreams™ official website with hints of a very glitzy plaque similar to the Youtube Award teased in the company's press release.

"The recognition is free, and artists, labels, and producers may order a plaque for display at a nominal cost," stated Dr. Howard.

On its website, Certifiedstreams.com states that productions submitted or noted for a Certifiedstreams™ award must be performed and/or produced by professionals residing within the Caricom region.

Submission is free, simple and easy. 

If a submission has met the full criteria, a verification email will be sent within 48-72 hours. 

Successful submissions are then placed on a dedicated, perpetual web page display in their respective categories in the CertifiedStreams™ digital "Hall Of Fame".

The option to purchase a very impressive custom display plaque with door to door shipping is available anytime the awardee chooses.

Visit its official website at certifiedstreams.com for more information on this exciting new opportunity for Caricom based music professionals.

Despite the perceived notion that Dancehall is the dominating homegrown music export, a recent report by Caribbean based music metrics firm Certifiedstreams.com would beg to differ.

In its Industry overview report for Q1 2022, it was revealed that the shelf life of homegrown music has fallen significantly.

Homegrown Dancehall productions in the first quarter of 2022 saw an average shelf life of 11 days compared to Reggae productions which exhibited an average shelf life of 23.5 Days.

Though Dancehall releases for the period outpaced Reggae almost 9 to 1, Reggae releases were 4 times more likely to appear on Mainstream Music Charts charts than Dancehall releases.

Regardless of the differentials in numbers, Jamaican Homegrown music has been enjoying a fruitful year, with one of the largest collective contingencies of Reggae and Dancehall artists in the mainstream limelight since the early 90s.

Emerging acts such as Skillibeng, Skeng, Shenseea, and Shaniel Muir alongside seasoned veterans in the field such as Spice, Shaggy, and Sean Paul, have continued to make remarkable headways in mainstream media, and have been consistent in their musical delivery since the start of the year.

Certifiedstreams is the latest entrant to the music metrics space with a focus on Caribbean music data and operates 4 Official Music Charts, Reggaetop40.com, Dancehalltop40.com, Caribbeantop40.com, and Jamaicantop40.com.

The company also provides customized reports for major label A&Rs, independent producers, and academic institutions, with a data-driven bird's eye view of the Caribbean music ecosystem.

Some interesting news out of China: Both of the region’s biggest music streaming providers, Tencent Music Entertainment (TME) and NetEase Cloud Music (NCM) saw significant growth in paying online music users in the first three months of 2022.

That’s ‘paying online music users’ rather than ‘subscribers’ because this specifically-worded metric – particularly relevant to TME – is adopted by both companies in their financials.

• TME – owner of QQ Music, Kugou Music, and Kuwo Music – offers music streaming subscriptions in addition to paid-for downloads;
• NCM, meanwhile, offers two tiers of paid streaming subscription: (i) A standard tier at 8 RMB (approx USD $1.26) per month, which has limited offline ‘downloads’; and (ii) A ‘Vinyl VIP’ tier, at RMB 18 ($2.84) per month. This actually has nothing to do with vinyl (!) but offers ‘vinyl-quality’ streaming music and unlimited offline ‘downloads’.

According to newly-issued financial results analyzed by MBW, Tencent Music added 4.0 million paying music users quarter-on-quarter in Q1 2022, and added 19.3 million in comparison to the prior-year quarter.

Where these figures become particularly intriguing is when we compare them to Spotify‘s performance in the same time period (Q1 2022).

Spotify, remember, owns a minority stake in TME, and TME – in conjunction with Tencent Holdings – owns a minority stake in Spotify.

Spotify also doesn’t operate as a service in China.

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ONErpm is opening an Atlanta office, helmed by industry executive Orlando McGhee as Head of Urban Music.

Joining McGhee in the Atlanta office are executives Nick Love, Project Manager, and Glenn ‘Guccio’ Teague, A&R.

The ONErpm Atlanta office currently oversees artists Ceelo Green, Goodie Mob, Deitrick Haddon, Lobby Boyz (Jim Jones & Maino), Bigbabygucci, Method Man, Cuban Doll, Bizzy Crook, and Caskey.

McGhee’s career began as the Special Assistant to the Chief Operating Officer of the City of Atlanta.

At BME, McGhee helped to develop artists like Crime Mobb, Lil Scrappy, and Trillville, before joining Warner Bros Records as VP of A&R.

McGhee then launched Seventy 2 Music Consulting, a boutique management, marketing, and brand development firm, and most recently served as SVP at Roc Nation, where he signed Nicole Bus and was A&R for Jaden and Willow Smith.

Nick Love, meanwhile, joins ONErpm as Project Manager.

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This week, Universal Music Group-owned distribution platform Spinnup revealed that it’s changing from an “open DIY music distribution service”, to a “curated artist discovery and distribution platform”.

In other words, Spinnup will soon be going invite-only, and will be reducing the number of artists using the platform.

Existing users were told of the change via email on Wednesday (May 18), and a notice on the Spinnup website confirms that “some artists” will now be leaving the platform. Those artists are being asked to take down their releases and transfer to a new distributor by July 19, 2022.

The move brings Spinnup’s business model closer to that of AWAL, the platform acquired by Sony Music last year.

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UK music licensing company PPL has reported revenues of £252.8 million ($347.7m) for 2021, up 12%, or £27.1 million ($37.27m) YoY.

The company’s results for 2021 mark its second highest annual revenue total, after collecting £271.8 million in 2019.

PPL reports that it saw year-on-year growth across all three revenue streams in 2021, including International, Broadcast and online, and Public performance and dubbing1, with International and Broadcast, and online licensing revenues reaching record annual amounts.

PPL has 105 agreements with collective management organisations (CMOs) in Africa, Asia, Europe and North and South America and in 2021 established new deals with CMOs in India and Indonesia.

The company says that a number of CMOs sped up or brought forward payments in 2021, to support performers and recording rightsholders impacted by COVID-19, which, it says further contributed to 2021’s international revenue amount.

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According to LimeWire, as part of this partnership with UMG, the major will provide licences to allow LimeWire to partner with UMG artists in order to launch music-based NFT projects using the LimeWire marketplace.

LimeWire says that artists signed to UMG can now use its platform to offer audio recordings, audiovisual content, backstage footage and any artwork and images as NFTs on the LimeWire marketplace and sell them directly to fans and collectors.

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- Staff Reporter

Reggae's performance for the first quarter of 2022 in the global music space generated just over 1 Billion Spotify Streams. Radio spins worldwide for the period between Jan-April 2022 hit 1.6 million spins, while on Youtube the genre clocked in 358 million views.

According to Spotify's latest Loud & Clear report, 7,600 Reggae artists globally are recognised as "professional or professionally aspiring". However, it must be noted that 33% of the streams accounted for were harvested by 1% of the artists, or just 76 of the globally recognised artists under the Reggae genre.

The Reggae genre umbrella includes five commercially recognised subgenres, namely Dancehall, Roots Reggae, Dub, Ska and Reggae Fusion, as reported by music metrics provider viberate.com.

Of the 20 commercially recognised super genres Reggae ranked at #20, a high cry from its peak at #12 just two years ago.

USA, Great Britain, Germany, France and Brazil remain the top 5 consumers of Reggae, yet the genre's Global Market Share dipped to 0.57% during Q1 2022 compared to 0.65% for the same period in 2021, which represents a 14% loss in its global market share.

This news does not reflect well for the homegrown industry(Jamaica) which represents 11% or 853 of the 7,600 globally recognized artists.

The assumption by some critics is that Reggae is losing its market share to #19 ranked African music, more specifically its sub-genre Afrobeat which has since the start of the year consistently delivered radio ready singles with big mainstream potential.

Others blame the loss on what some critics fingered as the "low quality" output of the new wave sound aptly called "Traphall", which many remarked has taken a tangent from the traditional expectations of Reggae and Dancehall consumers at home and aboard with its dark, Grime tinged, HipHop infused soundscape.

The Loud & Clear report revealed that only 16,500 artists on Spotify's platform generate over USD50,000 in annual royalties.

This number represents less than 10% of the 200,000 artists Spotify officially recognises as "professional or professionally inspiring". of which 165,000 have over 10,000 monthly listeners.

That 200,000 represents just over 2.0% of all total artists on the streaming platform.

But with just over 8,000,000 artists on its platform, 5.4 million artists have less than 10 songs in their catalogue.

So in essence, two-thirds of Spotify artists do not have enough material to fill a ten-track album, attract more than 10,000 listeners and earn over USD50,000 in annual royalities.

Are you one of them?

Blackwell most recently served as SVP of Creative Content & Development, brought in personally by Republic Records Founder and Chief Executive Monte Lipman.

Before joining Republic, Blackwell’s career included four years at All Def Media, where he eventually became Director of Social to C.E.O. in 2019.

Wendy Goldstein, Co-Presidentf Republic Records said: “Chris is a 360-degree creative thinker and strategist.

“He’s made incredible inroads for our artists to reach critical mass by venturing off the beaten path and treading new territory. He’s a proven visionary whose dynamic personality will be key to our expansion.”

Chris Blackwell, added: “I refer to what I do as A&R-plus.

“More than ever, artists are multi-hyphenates, content creators, and brand builders. I’m honored to be their liaison when it comes to creative projects."

Spotify has confirmed that on Friday, May 6, Bad Bunny became the all-time most-streamed artist globally on its platform in a single day.

He racked up 183 million Spotify streams within 24 hours.

Bad Bunny’s record breaking success is yet another positive sign for the Latin music market, which is set for a record-breaking year in 2022.

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The DistroVid platform, currently soft-launched in beta, will allow artists to upload an unlimited amount of music videos to various platforms and keep 100% of their earnings.

Artists who upload music videos via DistroVid will have their videos distributed to Apple Music, Vevo, Amazon Music and Tidal.

Artists will also have the option to distribute to the DistroVid Gallery, a collection of all music videos submitted to DistroVid. Read More..

Last July, music production marketplace and distributor BeatStars reported that it had paid out over $150 million to date to creators worldwide via its platform.

Sample platform Splice meanwhile, has itself paid out over $30 million to musicians to date, and after raising $55 million in February 2021 (led by Goldman Sachs’ GS Growth), is valued at nearly $500 million.

Now, Steve Stoute’s independent artist distribution platform UnitedMasters, which raised $50 million in October, Led by Andreessen Horowitz, valuing the firm at $550 million, has launched a marketplace of its own.

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These ownership models have declined significantly over the years, but still encompass an important piece of the business.

In order to focus precious time and resources on the bigger streaming battle and avoid costly and risky litigation, it is advantageous for publishers, songwriters and labels to try to come to an agreement on their own, outside the proceeding, and due to the hard work and compelling voices of countless songwriters across the country, we have come to a settlement with an historic rate increase.

The agreement we have submitted to the court will give songwriters a 32% raise for what’s called “Subpart B” which comprises CDs, vinyl and downloads. The proposal would increase the royalty rate from 9.1 cents to 12 cents and include a yearly cost of living adjustment to address inflation. These increases would take effect for the years 2023-2027.

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But the evidence is building that such a description might one day fit.

In March, TikTok launched its own distribution service. Dubbed ‘SoundOn’, it lets artists upload their music to TikTok, RESSO, and other platforms like Spotify, Apple Music and Instagram.

TikTok describes SoundOn as “an all-in-one platform for music marketing and distribution”, and says that it was designed “to empower new and undiscovered artists”.

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